Research On Internet Content Payment In China

In 2016,is considered to be the first pay for content from the Internet.In the Internet market in China,the possibility of a variety of forms of pay for content platform,many of the intelligentsia in all walks of life to join content entrepreneurship as producers paid content from the Internet.The development of mobile Internet broke the barriers to technical barriers and professional knowledge,reduce the content of the barriers to entry of the industry,at the same time changed people ever from newspapers,books,magazines,radio and television and other traditional media habit of acquiring information and knowledge.The Internet after users have completed their type accumulation,how to realize the profit become the Internet enterprise in developing the problems which need to consider.Previous single by advertisements profitable way,the cashability is strong enough to support a multitude of Internet platform through the fierce competition in the market.The Internet's largest quality lies in the vast amounts of resources and large user groups,with users of cash directly with the advantage of the content,seems to be the effective ways to change depend on a single advertising revenue model.And Internet content platform to pay for content,content of entrepreneurs are expected to fame and fortune in the process.But the "pay for content" does not apply to all Internet content platform and content of entrepreneurs.This article is under this background,through to the current phenomenon of Internet content paid into the summary of observation,the existing has more users,content,the content of the strong cashability,high attention paid products,the pattern,the paper summarizes characteristics.And the mobile station to pay a fee for this form with the content of the product a detailed analysis of the contents of the platform.To explore the present stage the Internet with \ "pay for content\" whether reasonable,whether this way and have the cashability of sustainability.At the same time find out the problems existing in current pay for content,for Internet content platform and content entrepreneurs to provide a more rational analysis before incoming and basis.