An Empirical Study Of Entrepreneurial Network And Business Model Content Innovation

Business model innovation is becoming one of the most important source of competitive advantage. Based on cutting-edge issues of entrepreneurship research, this thesis used social network theory and organizational learning theory, investigated the mechanism of entrepreneurial network structure and behavior affect the business model content innovation of entrepreneurial enterprise, demonstration of different learning styles mediating effect between entrepreneurial network and business model content innovation. Relying on228valid questionnaires, using hierarchical regression analysis tested the relevant assumptions empirical. The main findings and conclusions of this study include the following:First, business model content innovation include providing two dimensions of new value and introducing new activities, both plays an important role in the growth of start-ups. According to the theory analysis and case interviews, this paper defined business model content innovation:for the development of business opportunities, the core enterprise and business network partners make changes in the core value of elements or core activities relative to peer enterprises. Business model content innovation in theory should include two dimensions:one is the individual level to provide new value; two is the network level to introduce new activities.Second, entrepreneurial network structure and behavior influence the two dimensions of the business model content innovation, and exsit the interaction effect. In terms of the network structure, the startups has the characteristics of high density, diversified network are easier to implement business model content innovation. And in the aspect of network behavior analysis, when the venture enterprises to actively adopt joint planning, joint problem solving and collaborative communication behavior, they are more likely to achieve business model content innovation. Respectively, network diversity and joint problem solving, network scale and joint planning there exist significant interaction, mutual influence the business model content innovation. Third, business network through acquired learning and experimental learning two paths on the business model content innovation.In the relationship of entrepreneurial network affects the business model content innovation, organizational learning plays an important mediator role. This paper found that there are two different learning mechanisms of acquired and the experimental learning, in the process of the start-up embedded network structure and network behavior characteristics affect business model content innovation. The first core logic of learning mechanism is knowledge acquisition which based on the acquired learning. The second core logic of learning mechanism is knowledge creation which based on the experimental study.Fourth, experimental learning played more important medirator role than acquired learning in the process of business model content innovation. Further comparison, the experimental learning played even more crucial medirator role. In particular, for the business model content innovation to provide new value dimension, experimental learning has played a more important role than acquired learning in the mediation effects. For business model content innovation of introducing new activities dimensions, experimental learning play an intermediary role between entrepreneurship network structure, behavior and the business model content innovation of introducing new activities dimension, and acquired learning did not play a role of medirator.In this paper, the theory value and innovation points mainly embodied in the following three aspects. First, based on the structure and behavior perspective reveals the entrepreneurial network’s influence on the business model content innovation. This study found that there is a complementary relationship between network structure and network behavior in the situation of business model content innovation. Compared to the network perspective of entrepreneurship in "structure-behavior-performance" in terms of logic, added the interactive relationship between network structure and behavior and its enlightenment to the theory of interpretation. On the one hand, too much emphasis on the network structure to ignore the factors of network behavior is insufficient, this is important supplement to the existing literature. Second, identify and verify the entrepreneurial network and business model innovation in the two intermediary path. In this paper through the integration of network theory and learning theory and into the business model innovation process research content, reveals that the business enterprise network different dimensions produced by using different machine learning for business model innovation path and logic, to verify the acquired learning and experimental learning on entrepreneurship network structure, behavior and intermediary effect between the content of business model innovation, and further find the path of the experimental learning is relatively more important, enrich the studies of the relationship among the network, learning and innovation. Third, to verify the effectiveness of the content of the business model innovation distinguish between dimensions and reveals its different implementation mechanism, makes up for the studies of business model innovation focuses on the problem is rooted in the enterprise to create value of business model structure and the governance of innovation, but ignore the problem of what value should create in the business model content innovation research.This paper mainly includes six chapters. The first chapter is the introduction part, mainly introduced the research background of this paper and the research question, research significance and research method. The second chapter is literature review, combed the theory research related to business model, the shortage of the existing research were reviewed and the possible research direction,. The third chapter is the model building, mainly focused on conceptual model of the business network, organizational learning and business model content innovation, and put forward a series of research hypothesis. The fourth chapter is the research design and methods, mainly introduced the questionnaire design, variable measure method, preliminary research, data collection, data collection, etc. The fifth chapter is the empirical analysis and discussion, mainly through empirical data on the hypothesis test, and further discusses the empirical results. The sixth chapter is conclusion and prospect, and mainly summarizes the main conclusions of this study, put forward and analyzed the innovation points, and points out the deficiency and future research direction.