Crowed-funding Consulting Business Model Innovation Case Studies

As the science and technology Small and micro businesses in the most vitality and creativity of small and medium-sized enterprises,due to the small scale,less tangible assets,higher risk market weakness,the limited financing channels,greatly hindered the SME survival and development space.Thus,in many new financial channels to raise public capital has become the innovation of science and technology entrepreneurs new channels of financing.All chips in this form,not only for enterprises to raise funds,but also for the product made propaganda,therefore,more and more enterprises choose to release products on the crowed-funding website.The growth of crowed-founding in recent years is very rapid,whether it is the number of participants in the congregation raised,the congregation raised the total amount of financing,or the number of crowed-founding platform is increasing year by year.However,the current focus of research on the congregation raised more focused on the network to raise public discussion platform,the actual operation of the crowed-founding are rarely involved.Some of the platform to raise the competitive strategy in the analysis,more emphasis on the platform to raise the public as an intermediary platform of the operation mode,and most of the researches are descriptive explanation,and no analysis platform to raise public financing and public investors in the face of both sides,through the practical operation and packaging of the project to improve the congregation success rate.Through the investigation of MicroNovelty company,to raise public consultation of the emerging industry,and some problems existing in the development stage of the company,give analysis and provide some solutions,finally put forward some conclusions of case analysis,give the innovation projects to raise the crowed-funding process,also let small and micro businesses production of such products can accurately find the raised platform,so as to improve the small and micro businesses financing ability,promote the domestic development of science and technology and the development of Small and micro businesses.We hope to provide practical reference for the parties involved and the development of crowed-founding.This paper is mainly divided into several parts,the current situation of the development of the introduction gives the research background at home and abroad to raise public and raise the consulting industry;the second chapter describes the development status and problem of MicroNoveltycompany;the third chapter analyzes the problems and puts forward some corresponding measures proposed in the fourth chapter;some suggestions on the future development direction and trend of the enterprise;the fifth chapter is the conclusion,summarizes the full text.