Research On Development Strategy Of Shenyang Heyichang Trading Company

With the continuous development of science and technology and the continuous improvement of people’s living standards,people have higher requirements for medical facilities.Medical device products have gradually been introduced into all levels of medical and health institutions,and the market of medical device trade shows a favorable state.The demand of medical and health institutions of medical products and customer service quality of service requirements continue to improve,in the trade of medical devices in Shenyang Heyichang trading company as a private medical equipment sales agent business,with the demand of a certain support and a large number of upstream suppliers and downstream customers,with the foundation and development of their own resources and getting a foothold in the the industry,is also facing a bottleneck in the development of small and medium-sized private enterprises.In this paper,through the theoretical research of enterprise strategic management,by the analysis of the ideas and methods of enterprise strategic management,the department of Shenyang Heyichang trading company internal and external environment is analyzed,based on the choice of development strategy to the most appropriate company’s survival and development to solve the bottleneck problem of the company at present.This paper discusses the analysis of several classic strategic management theory and development strategy,using the PEST model,Potter’s five forces model and SWOT analysis of Shenyang Heyichangl trading company’s internal and external environment are analyzed;the industry operating characteristics and current situation of the development of enterprise combination,comprehensive and systematic strategic planning,and select the growth and vertical integration strategy;finally,combined with the implementation of further discussion on specific issues related to the development strategy of the basic theory and strategy,the company should actively develop upstream cooperation,enrich the product structure,improve the company’s service,hospital alliance four suggestions,at the same time in order to ensure the effective implementation of the development strategy and puts forward the corresponding measures.Enterprise system,talent guarantee,financial guarantee.Hope that through this study,the theory of strategic management can be applied to the enterprise management practice process,and further enrich the strategic management theory.At the same time,for Shenyang Heyichang Trading Company in the future healthy and rapid development of strategic planning,and the actual case of the company for similar small business companies to provide advice and help..