A Research On The Development Strategy Of BL Medical Devices Company

In recent years,with the booming growth of social economy and the increasing demand of medical treatment,the medical service industry has developed rapidly,which provides opportunities for medical device enterprises.However,under the fast pace of biological technology and medical science,it comes with fierce competition and brings enormous challenges and pressures on the medical device industry.Leaded by advanced technology but influenced by sales channels,customer resources and other macro-environments,BL Medical Device is getting into troubles under the fierce market competition.Based on this,the thesis attempts to analyze and study on development strategy of BL Medical Devices Co.,Ltd.,so that it can provide some reference and inspiration for the company's sustainable development through the internal and external environmental analysis.The thesis introduces PEST analysis method,SWOT analysis method and five-force model to analyze the internal and external environment and its advantages,disadvantages,opportunities and threats of BL medical device company,based on the related studying achievement on development strategy at home and abroad.It gives the suggestions about the company's future strategy.BL medical device companies should combine their own development advantages,to avoid disadvantages,adopt differentiated competitive strategies,optimize the company's marketing strategy,financing strategy,technology development strategy and brand strategy,and continuously improve the company's core competitiveness.At the same time,in order to guarantee the achievement of company's strategic objectives,it should adopt certain strategic implementation measures,to improve its own corporate culture,continuously optimize the internal organizational management system,strengthen the company funds and external resources management,pay attention to risk control,and strengthen the company information and channel construction,providing guarantee for the implementation of the company's development strategy,and promote its sustainable development.Through the implementation of the company's development strategy,it will bring certain benefits to BL Medical Devices.