The Development Strategy Research Of A Medical Group In The Chinese Market

As the global acceleration of aging, the market demand is increasing in medical devices, medical device industry has become the focus of attention of various countries, the global medical device market is in high-speed development. Compared with China’s large medical device market space, the competition ability of our medical device production enterprise is obviously insufficient. The current situation of medical device market in China for the domestic medical equipment manufacturing enterprises, especially the high-end domestic medical device manufacturing enterprises is to provide a broad space for sales; in this case, the enterprise should be how to seize the opportunity?Enterprise development strategy is a part of corporate strategy; the main research is about the growth of enterprises, in the process of enterprise growth, overall, long-term, fundamental strategy. It’s the enterprise according to the resources and capabilities of its external environment and internal enterprise, for enterprise survival and long-term stable development; to continuously acquire new competitive advantages, the ways and means to reach the goal of enterprise development goals, the plan. Enterprises must attach great importance to the development of strategy formulation and implementation, to realize their own long-term, sustainable development.In the first chapter, firstly the background and significance of the research, the thesis research ideas and methods are introduced; the second chapter of the present study on development strategy of the enterprise business strategy, carried out; the third chapter through the analysis of the current situation of the development of Chinese market operators A medical group, the use of PEST analysis, five forces model analysis of environmental law, macro environment of A group China subsidiary medical equipment industry development as well as the group’s internal resources analysis; the fourth chapter analysis, using the SWOT analysis method to analyze four kinds of selection strategy, and the A group in the future development strategy Chinese market; the fifth chapter puts forward the strategic implementation of the A group content, and then put forward measures for strategy implementation China market A group, A group, in order to realize the efficient use of resources and integration, to build their own competitive advantage, gain momentum for sustainable development.