Research On Sales Management Of W Theme Park

Development of theme parks in China over the past 20 years,Chinese can be found in the development of the theme park of the large-scale development and construction of the stage before 2000,generally present a “A year of prosperity,two years of prosperity,three years of decline,four years”,and losing of short life cycle characteristics.Are under construction theme park has nearly 2016,in the next few years investment construction is still in the continuous state,at the same time many of the government’s supporting policies also helped push the construction of orgasm,at the same time appear the development trend of multiple formats,such as theme parks,indoor outdoor theme park,golf courses,resorts outdoor,indoor ski slope,movie park,water park,shows,aquarium and so on.Example,if the architect,to avoid the rise and fall of the previous state,serious summary of history and a clear understanding of the current situation and avoiding previous failures,in the face of this phenomenon,this article in the theme park and the related theory of marketing,draw lessons from the domestic and foreign theme park development experience,on the basis of Xishuangbanna W theme park as the case of empirical research,through on-the-spot investigation,questionnaire survey to understand the construction present situation,marketing planning,management and customers,from the Angle of the marketing strategies for its development countermeasure is put forward,to help promote W theme park in the face of the Yunnan tourism control,improvement of business environment,a different approach,the out come.To explore the theme park marketing strategy at the same time,as many companies.This paper is divided into five parts.The first chapter,introduction,introduces the current situation of the theme park development in china.The second chapter,through the introduction of strategic theory,project management theory,marketing theory for theoretical analysis.The third chapter introduces the W theme entertainment,the current market positioning and marketing problems,introduced and analyzed.The fourth chapter,through the analysis,solves the W paradise marketing management question.The fifth chapter is about the formulation and implementation of the problem.The purpose of this study is through the analysis of the W Theme Park marketing management problems,through strategic theory,project management theory to find out the problems existing in the management,market positioning and precision marketing,enhance revenue to avoid fracture of funds..