Marketing Strategy Study On Domestic Market Of Ande Company

With the rapid development of China's national economy,people's awareness of health continues to increase and people's demanding for high quality medical products is also increasing.Acupuncture as key part of Chinese Traditional Medicine develops furthers.Acupuncture needle industry is dominated by a few enterprises and tens of small enterprises are engaged in.The development of market of acupuncture needle and the development of modern technology brings opportunities and challenges to the Chinese enterprises of acupuncture needle.Based on the analysis of the current macro environment regarding acupuncture needle industry,mainly through the domestic market research on the marketing strategy of Ande,Ande seeks the sustainable competitiveness in the domestic market and provide valuable reference to the development of other countries market for Ande.Through domestic and international macroeconomic environment analysis,combined with acupuncture needle industry development,acupuncture needle industry competition environment analysis,domestic market demand and customer characteristics,the ability and the comprehensive advantages of resources of Ande,study of acupuncture needle market development prospects,the market segments,Ande established target markets and market positioning,product strategy,pricing strategy,channel strategy,promotion strategy and safeguard method.Through the market research,the managers can analyze and make the marketing strategy which shall benefits the development of the company.On the basis of the existing advantages of resources and resources available to be developed,Ande shall integrate resources better,start up and further develop the target market segments to achieve sustainable development.This paper supports Ande to make a strong ability of competition of marketing strategy,which shall meet the development of the markets.It shall improve company brand imagine and reputation and increase the sales amount and market share,establish the position of industry leader,improve products price ratio,meet the needs of customers better and maintain a high profit.