Research On Improvement Of Corporate Credit Business Process In The State-owned Bank

With the deepening of financial markets reform and opening,as well as the growth of interest rate marketization process,the privately-owned bank and the internet bank is rising rapidly,therefore the traditional Chinese state-owned commercial banks are facing the dual challenges from both the market and network information technology.If the state-owned commercial banks want to gain the superiority and advantages in the wave of fierce market competition,win more customer resource and also improve customer relationships,then improving their efficiency and quality of the financial service is a necessary mean.To abolish the cumbersome credit business process,adapt to the information technology and new market environment,which means the improvement of business process,is one of the important measures.At present,the corporate credit business is the main business and foundation of the Chinese state-owned commercial banks.The stand or fall of the corporate credit business plays a crucial role for the state-owned commercial banks' stable development in a long-term.So it's a necessary road for the state-owned commercial banks taking action on improvement of corporate credit business process immediately.At first,the paper quotes the data form the Whole Sample Report of Chinese Banking which has analyzed the proportion and share of the corporate credit business in 80 Chinese commercial banks,bonds the actual business problems,and then explains the importance of improvement of corporate credit business process.The paper mainly uses the theory of business process optimization and reengineering to think that current state-owned commercial banks need to redesign their traditional business process timely,so as to gain obvious progress in the cost,quality,service and speed.The framework of the paper quotes the DMAIC six sigma theory,covering five phases which include “define”,“measure”,“analyze”,“improve” and “control”,and then to improve the customer relationship based on business process improvement.The paper takes X bank of China SC branch(X-SC branch)as a study example.Firstly,the paper analyzes the current situation of the corporate credit business process which includes pre-loan investigation process,in-loan approval process and after-loan control process,finding that X-SC branch's corporate credit business is developing rapidly and its examination and approval authority can meet normal corporate customers' business needs basically.However,the corporate credit business process of X-SC branch is tedious and complicated on account of system,staff,organization,risk control,culture and so on,resulting in low efficiency of corporate credit business process,customer dissatisfaction and loss of business sometimes in X-SC branch.Next,the paper aims at in X-SC branch to research on the corporate credit business process improvement management,along with dividing the process in three phases of pre-loan investigation,in-loan approval process and after-loan control process,and uses a combination of theory and case analysis,then applies the DMAIC six sigma theory to have a deep discuss and diagnosis on the current business process and problems.Five problems has been found through the process diagnosis: indifference of customer requirement,indifference and underutilization of big data statistic analysis,indifference of process' improvement,no initiative action on improved management and no bondless cooperation.Finally,the paper puts forward the corporate credit business process optimization plan based on the DMAIC six sigma theory.The main contents include: define big corporate credit customers' need(the voice of the customer),confirm key factors of the target process,apply information technology to improve business process,improve internal process structure,detail improvement measures of pre-loan,in-loan and after-loan processes,establish evaluation system for credit business,push responsibility management mechanism,enhance risk warning capability and other characteristically auxiliary improvement design,such as exploitation of long distance credit business process system for customer self-service,customer butler service,joint the function of GCMS system and CRM system,use informationalized mean to supervise and control the process and offer the package of service.The research of this paper makes certain contribution to the improvement of corporate credit business process in Chinese state-owned bank,which has certain guiding function for enhancing overall efficiency and quality of banks' corporate credit business process,improving the customer relationship,lifting entire core competitiveness,realizing revolution of process management,helping the commercial banks remain invincible position in fierce market competition.TheCharacteristics and innovation of this paper are that fully focus on the optimal management of corporate credit business process,and take the typical large-scale state-owned commercial bank-X-SC branch as the object of study,so the research results possess definite pertinence and practical value.