Development Strategy Research For M Geological Prospecting Enterprises From The Perspective Of Economic Transition

Geological prospecting is very important for economic and social development as it provides all kinds of geological mineral resources that is necessary for economic and social development,meanwhile,it may help deal with the challenge from the increasingly serious ecological environment.Effort on geological prospecting will benefit the balancing urban and rural development is the basis and the precondition of territorial management,furthermore,it is important means for precaution and governance of geological hazard,the improvement of human settlement environment.At present,unbalanced development and under development in China is conspicuous,endogenous power of economic growth is insufficient,the development quality and efficiency is not good enough.At the critical stage of economic transformation and upgrading of economic structure,the pattern of resources consumption is changing greatly.Geological prospecting enterprise is facing the challenge of economic transition.In order to build up industrial structure with resource saving and environment protection,central authorities puts forward new development idea,insist on high quality development and promote the green development.The investigation object of this thesis is M Geological Prospecting Enterprises which is a about 20 years old state-owned geological prospecting enterprises,its business scope covers almost all services in geological prospecting field.By taking use of PEST,five forces model and SWOT strategy management tool to investigate the inner and outer factor of M geological prospecting enterprises from the perspective of economic transition,some conclusions are drawn as below.Firstly,PEST method is used to analyze effect of the outer factors,including politics and law environment,economic environment,social cultural environment,technology environment and so on.Five forces model is adopted to analyze the effect of those factors such as competitors,bargaining power of supplier and customer,potential risk of substitute products and service,the threaten of new comer and so on.The investigation indicates that M geological prospecting enterprises still has much room for further development with the increasing requirement of new energy source,green mining though the situation is under economic transformation and upgrading,continued depression in mining market and growing competition because our country has strategic demand for geological prospecting.Secondly,the inner factors such as human resource,financial resource,research and development capability,management ability,capital operation and core competence are considered,the investigation shows that M geological prospecting enterprises has obvious advantage in technology,human resource,equipment and location,the advantage in market management,fundamental management and technological innovation is especially outstanding.Thirdly,based on the study of the inner and outer factors,SWOT method is adopted to investigate the development of M geological prospecting enterprises.The research shows that enterprises is facing the challenge that the geological prospecting market is shrinking,entering doorsill is becoming lower,the market competition is increasing,management concept is obsolete,the mechanism is poor,scarcity of expert,and innovation is short of energy,however,there are huge demand on new energy,green mining and great geology.Considering inner resource and development advantage of M enterprises,the combination of development is recommended for it.Fourthly,based on the above analysis,the development stratagem is raised that M enterprise should focus on customers to provide excellent solution,based on the concept of “big geology,big resource and big ecology”,aim to build a innovation driven,priority in benefit,coordinated development enterprise.Meanwhile,the strategic content is further refined in 9 major professional directions,they are resources exploration,geological survey,geographic information,engineering investigation,hydrogeology,geological hazard,environmental engineering,geotechnical engineering.Five safeguard measures are put forward,namely innovation driver,efficient organization management,perfect human resource system,sound investment and financing mechanism,enterprise culture full of energy.Application value and significance: this investigation clears the thought for M geological prospecting enterprises from the perspective of economic transition,is expect to promote the enterprise adapt to the economic transition and new industry situation quickly,make the enterprise serve the local economic development better and provide the strong resources guarantee for building a well-off society.