Game Study On The Quality Management Evolution Of Fresh Produce E-commerce Supply Chain

With the development of e-commerce,e-commerce companies have invested in the operation of fresh food.It is precisely the demand of consumers for high-quality fresh food,but they also face many problems in the development of the supply chain.The quality management issues at the source of the supply chain,the supplier 's impact on fresh food quality and procurement issues,the high cost of cold chain logistics and the efficiency of cold chain logistics distribution,etc.These issues all affect fresh food to a certain extent.quality.Quality management of the supply chain of fresh food e-commerce is of great significance for ensuring the high-quality supply of fresh products and efficient logistics distribution.Therefore,this article uses the method of evolutionary game theory to analyze the supply chain of fresh e-commerce with high quality requirements,and gives corresponding countermeasures and suggestions for its quality problems.This article first analyzes the status quo of fresh food e-commerce supply chain and the problems of quality and safety,as well as the corresponding influencing factors,and deduces that the main causes of its quality problems are the lack of quality strategy behavior management and inappropriate coordination of interests,and then Using the method of two-group species evolutionary game,the game is conducted on different parties in the production links,procurement and cold chain logistics distribution of the fresh food e-commerce supply chain,and the factors affecting the quality of each link in the supply chain are analyzed,and finally Based on the analysis of the overall supply chain of fresh food e-commerce,establish a multi-group evolutionary game model of farmers,fresh e-commerce platforms and cold chain logistics enterprises,analyze the quality supervision of e-commerce platforms on farmers and cold chain logistics enterprises,and consider the supervision For the importance of quality control,and put forward some suggestions to improve the quality of fresh agricultural products to provide reference.