Study On Packaging Design Of Dark Tea With Hand Ceremony

China known as a state of ceremonies reputation,the Chinese nation advocating reciprocity,with hands carrying the friendship between people,carry forward the traditional culture Chinese.A gift is a small gift to a family and a friend.Therefore,black tea with hand ceremony is the deep combination of Chinese culture and tea culture.With the improvement of living standards and respect for the feelings,there are souvenir consumers in China's coastal regions and Hong Kong and Macao is the souvenir of love,so the GaoJiaXi dark tea souvenir to the market investigation and analysis based on the souvenir market prospects,began to high GaoJiaXi dark tea souvenir packaging design.Dark tea with hand ritual is suitable for the fast pace of life background,not only brings convenience to our life,but also brings the market innovation and brand added value to the enterprise.The integration of cultural and commercial values.This paper applies the value culture and consumer psychology into Dark tea souvenir packaging design,through the mining of Anhua regional culture,tea culture,and intangible cultural heritage of souvenir packaging creative design thinking and design a set of the souvenir packaging materials,packaging structure and decoration design,positioning with hands in summing up the field investigation and MarketResearch,the souvenir packaging design including logo design,poster design,and gift packaging design.Souvenir packaging design have also been thinking of cultural creativity,green design,reduction of packaging in the high Jiaxi tea.