Research On Guangxi Special Food Packaging Design Based On Zhuang Gexu Culture

In today’s increasingly fierce competition in the Guangxi specialty food market,targeted integration of ethnic culture into food packaging can make Guangxi specialty food stand out from other similar products.In order to solve the existing problems of Guangxi’s special food packaging,realize the widespread dissemination of Zhuang’s Gexu culture,and achieve the dual purpose of promoting local food sales and promoting Guangxi’s special culture.This topic starts from the Zhuang’s Gexu culture and fills the Gexu culture.The gaps in the research on visualization are to explore,identify,cultivate and create the connection between ethnic culture and Guangxi specialty food.Provide design methods and case support for Guangxi specialty food packaging,develop unique food packaging with local characteristics,and ensure that it meets practicability and popularity.This article first describes the research background and current research status of Guangxi specialty foods,and puts forward the current problems in the packaging of Guangxi specialty foods.Then it gives an overview of Guangxi characteristic food,expounds the value and significance of carrying out research on Guangxi characteristic food packaging design practice,and finally concludes that the design core of Guangxi local characteristic food packaging is the introduction of regional culture represented by Gexu culture in packaging design.Then it gives an overview of the Zhuang Gexu culture,mainly from the three aspects of the origin,evolution and composition of the Zhuang Gexu culture,and gives a general introduction to the Gexu culture,for the future of the Gexu culture in the special food packaging design of Guangxi Lay the foundation for the application in.Next,the design and application of Zhuang’s Gexu culture in Guangxi’s characteristic food was discussed.From the perspectives of culture,market and consumers,the design positioning of Guangxi’s special food packaging from the perspective of Gexu’s culture was determined,and the Zhuang’s song was constructed.Guangxi characteristic food packaging design process from the perspective of Wei culture,and proposed Guangxi characteristic food packaging design methods from the perspective of Gexu culture,exploring the creative expression of Guangxi characteristic food packaging design,and providing design methods and cases for Guangxi characteristic food packaging design stand by.Finally,the Gexu culture was combined with the Guangxi characteristic food packaging design,and the Guangxi flower and fruit tea packaging design practice was carried out from the perspective of the Zhuang Gexu culture,which verified the feasibility of applying the Zhuang Gexu culture to the design after being visualized.