Study On Texture Performance In Packaging Design Of Textile Products

In the packaging world,the packaging design of textile products is unique,it is not only because China is the largest textile production and trading country in the world,but also textile products are popular item and it has many distinctive characteristics,such as update quickly,new colors,new varieties,new materials emerge in endlessly.Therefore,the packaging design of textile products is required to have a strong visual impact,and then induce consuming desires with the charm of packaging design.In terms of packaging design,in the past,the light was focused on the form,structure,shape,color and technique,but the texture performance in the packaging design was not attached great importance to,which even resulted in misunderstanding in cognition-----simply taking texture as a performance technique and effect.In fact,in packaging design,texture can exist independently,and it is closely related with other design elements.It exists in other design elements,which makes texture and other design elements interact with each other.Especially the organic combination of texture and design elements such as graphics colors and characters strengthens,the sensory stimulation of consumers in the visual and tactile sense is intensified,which promise customers to obtain the direct visual and tactile experience.The skillful use of texture can make the texture of packaging design express emotion positively,so that the texture of packaging design has artistic expressiveness and sublimation of art.In this paper,the main axis of packaging design is the expression of texture in packaging design,and the theoretical analysis and research on the performance of texture in packaging design are carried out.First of all,a more comprehensive theoretical study has been carried out on the texture of textile product packaging design,which can shape the external image of textile product packaging design and enhance people's impression of textile product packaging design.The individuality and commonness of texture and the visual and tactile texture all work together on the packaging design of textile products,which makes the packaging design of textile products unique,it is closely related to the affinity of texture,because it can lead to aesthetic association and even has an impact on consumer psychology,so we should use the expression of texture correctly.Secondly,this paper focus on the textile packaging design in the texture and emotional analysis and researches its formal beauty,moreover,its visual,tactile,value orientation of the aesthetic sense and formal beauty are closely linked.Therefore,we need to hand texture skillfully from the design positioning to emotional performance.Finally,the article analyzes and studies the true meaning of texture expression in textile product packaging design,emphasizing body and texture,which can enable consumers to strengthen textile product packaging design.Therefore,it is very important to promote the humanistic spirit of textile product packaging design through texture.Especially in the new era,texture should promote the integration of textile product packaging design and modern culture.