Emotional Design And Expression In Food Packaging

Food packaging is as the product of social development and the circulation of commodities appear arises at the historic moment, it is also gradually become the necessities of our lives. My research object is food packaging of emotional design, because in the long-term work and study, found in food packaging design in the field of visual expression now is no longer limited to the formalism, the market in the process of food differentiation of food packaging design requirements are higher, consumers pay more attention to the quality of life and spiritual pursuit. Food packaging design is not only to meet the demand of the public on the function and visual, more to meet the emotional needs of the masses, will play a role in emotion into the package. Advocate the emotional design is in the process of design of emotional factors to consider in the design, the role of this potential gradually become an important trend of the development of a design. The fierce market competition, want to make products more attention getter resonates with consumers, is not only on the surface of the visual that flashy, to meet the psychological needs of consumers and improve the design more valuable express public feelings, it has become a development direction of modern food packaging design.Food packaging design of emotional design research has a profound significance on development of food packaging, we will achieve mastery through a comprehensive discipline knowledge and art, based on a certain knowledge and logical thinking on the basis of the design, make food packing conforms to the development of our society and the demands of consumers. Study of emotional design language and expression is the responsibility of each designer, let the emotional design in art development and continuity, improve food packaging design, let the consumer feel the charm of design and humanistic care, is the purpose of the subject I study.