| In recent years,there are so many lost events happened frequently,victims are mostly young women,and the youth,which arouse our attention to the importance of personal travel safety.There are a variety of protective products on the market,but why are consumers not willing to buy? Or can the product help reduce the incidence of malignant events?Based on the background conditions,and considering people's consumption habits,we planned to develop a security alarm system,which could connect user's mobile phone via bluetooth 4.0 technology.By using intelligent algorithm,an alarm text message together with the user's location will be promptly sent to the protector for help.We are trying to have users save themselves by asking for others' help through intelligent devices.and the alarm device could help reduce the risk of malignant events.This study will try to find product market positioning through the questionnaire of potential users,on-site interviews and data analysis,literature research theory,combined with the actual methods of analyzing factors,such as market environment,STP theory,marketing 4 p theory.And try to find the most suitable products marketing solutions,saels strategy,the most suitable business model in the field ofpersonal security scenarious by using strategic analysis theory and planning.So our products could reduce ratio of people being hurt. |
PDF Full Text Request