Research On X Ceramic Company Transformation And Development Under The Background Of "Internet +"

After thousands of years of development history,the ceramic industry has been subdivided from traditional pottery products to modern home decoration,sanitary ceramics and other fields.In recent years,with the development of domestic ceramic industry,problems such as excess capacity,high energy consumption and high pollution have greatly restricted the development of the ceramic industry,especially the building ceramic industry.Based on the "Internet +" background of X ceramic company transformation research,through the analysis of the status of X ceramic company,using PESTEL analysis,Potter "five force analysis model" and enterprise value chain analysis and other related technical research methods,in-depth analysis of X ceramic companies in the current development of the internal and external factors and transformation of hair.The necessity of the exhibition is ready for X ceramic company to explore the road of transformation and development under the background of "Internet +",It also provides a reference for effectively solving the transformation and development of the company.First of all,through the analysis of the external environment of ceramic industry,this paper has carried out in-depth research on the limitations and opportunities brought about by ceramic industry in terms of market demand,state support,industry development characteristics,environmental pollution,technological innovation and the application of Internet +.Secondly,this paper has analyzed X ceramics in detail.Based on the analysis of the advantages and disadvantages in the transformation and development of the company under the background of "Internet +",the company puts forward the necessity of the transformation of the company,and thoroughly analyzes the feasibility of implementing the transformation and development of X ceramic company,and finally makes a detailed design for-the transformation and development plan of the X ceramic company,and puts forward specific implementation safeguards.This paper integrates "Internet +" theory,industrial chain theory and enterprise transformation theory,and adopts the methods of asking questions,analyzing problems and solving problems,forming" externbal development environment>Enterprise Basic Situation Analysis>transformation necessity and feasibility analysis>X ceramic company transformation plan design and implementation".The theoretical research framework provides a specific analytical research method for other ceramic enterprises to carry out transformation and development research.By absorbing the relevant research methods of ternary model theory and enterprise transformation and upgrading model,an analysis model of influencing factors of enterprise transformation path based on ternary model theory is constructed.The formation provides a theoretical analysis method for the research of enterprise transformation.