Research On Eco-development Path Of Company J Of PetroChina

Ecological development has become an important focus of economic development,and it can not be avoided.As a traditional energy enterprise,oil sales enterprises should instantly transform the developmental patterns to adapt to the new requirements in the new era under the new market conditions.Ecological development also requires the oil sales enterprises to accelerate its transformation and upgrading.According to the new development of the new era,the oil sales enterprises,based on reality and conforming to the new normality,should firmly establish the ecological developmental concept and discover a new developmental path to break through the traditional constraints.Therefore,the study of the ecological development of sales enterprises has a certain application value.This paper focuses on the ecological development theory and integrates the competitive strategy.In addition,the paper lays an emphasis on the business restructuring and diversified development of traditional oil sales enterprises under the situation of ecological development.Through the analysis of the domestic refined oil market,combined with the requirements of our country's ecological strategy,this paper deeply analyzes the advantages and disadvantages of the oil sale enterprises business and makes researches on the new business developmental patterns.Based on the PetroChina J Company(hereinafter referred to “J”)sales experiences,the paper further clarifies the direction of ecological development and put forward a new path to adapt to ecological development.This paper is divided into six chapters.The first chapter is introduction.The second chapter is a review of oil sales enterprises and ecological development.The third chapter is about the environmental analysis of PetroChina J Company from the aspect of ecological development.The fourth chapter is about the restriction factors of the ecological development of PetroChina J Company.The fifth chapter is the path design of PetroChina J Company from the aspect of ecological development.The last chapter is the conclusion.Based on the comprehensive analysis and research,combining with the argumentation of theory and practise,this paper concludes that ecological development provides new business opportunities and ensures an promising future to traditional oil sales enterprises although its demands on the traditional business are comparatively harsh.Comprehensively considering the ecological developmental factors,scientifically design the developmental path,combining with advantages of traditional oil sales enterprises,taking advantages of its brand value,PetroChina J Company could have a brilliant prospect.