Research Of Network Transmission Content Current Situation Of Chinese Traditional Costume Culture

Based on the characteristics of clothing network transmission,draw on relevant studies such as transmission and journalism,and refer to the content analysis method in other fields and specific cultural transmission operation schemes,this paper tries to apply the content analysis method to the empirical research of Chinese traditional clothing culture network transmission content and analyze the current situation of Chinese traditional clothing network transmission,design and disseminate content index system to the quantitative study and analysis of the research object,and conduct case analysis of partial transmission content.The research results are as follows:(1)The government and related organizations,school education institutions and so on attach great importance to the spread of traditional Chinese costume culture,and the number of disseminated content is large and the support is strong;individual enthusiasts are also Chinese important communicator of traditional costume culture;the content of traditional costumes and the related events of traditional costumes are mainly distributed in the content of the transmission,and the types of costumes are concentrated on the traditional costumes with higher recognition;the combination of graphics and text is the main form of transmission.There were more costumes during the Spring and Autumn Period,the Sui and Tang Dynasties,and the Qing Dynasty.The dissemination of celebrity-related traditional apparel content and the popularity of fashion and entertainment content are of high concern.(2)The WeChat disseminators are mainly government,schools,enterprises and other institutions,the content of the dissemination is rich,but the form of transmission is single,and the interaction with the public number is weak.The Sina Weibo disseminators are mainly individuals,the form of transmission is diverse,but the content of the clothing is single,the content is highly topical and interactive.The content of the transmission in ZhiHu is mainlyfocused on traditional clothing related topics with a high degree of participation.(3)The content of transmission is not rigorous,the inferior clothing is flooding,the main purpose of transmission is unclear,and the follow-up of the public are the main problems of the content of traditional Chinese clothing.The parallel between retro and innovation is the current situation of Chinese traditional costume content.(4)Combining the dilemma faced by Chinese traditional costume culture transmission and the characteristics of current network transmission,the new media platform with large user viscosity,diverse forms of transmission,rich and novel content,and the media platform with high public participation is more suitable for the extensive Chinese traditional costume culture propagation.Through the research and analysis of the current situation of the dissemination of content,this paper summarizes the problems encountered in the current Chinese traditional costume culture network transmission and proposes suggestions for improvement.