Research On The Overseas Market Development Strategy Of JYCC

There have been decades for Reform and Opening Up in China.As is universally known,the development of construction industry has undergone the Golden Peak in China.The domestic construction market is under the circumstance of saturation and the competition is rather overheated.Under such national conditions,the Chinese government is vigorously promoting the policy of “One Belt and One Road”,encouraging the enterprises to go out and ringing a new hope for a sea of the construction companies which are in a tight corner.To take a global outlook,the trend of economic globalization is inexorable.Furthermore,the Chinese construction companies,including that in Jiangxi,have a history of decades of going out.The problems that the Chinese construction companies face in the international market are increasingly prominent.In all,a lot of the Chinese construction companies are not accustomed to the overseas market.Hence,a system theory of the overseas development strategy is quiet urgent.Taking the overseas development of JYCC as an empirical study and after consulting a large number of the domestic and international literature,this paper applies the strategic management theory and method like PESTEL,SWOT and so on,combining the external environment and internal conditions of JYCC during the overseas market development,and therefore designs a systematical strategy of the overseas market development fit for JYCC.The study of strategic management in this thesis is central to the development of the enterprise.In the process of the last decade of “Going Out”,many factors restrict the overseas market expansion of JYCC,resulting in the increasing gap to the other peer enterprises.The study towards the overseas business strategy of JYCC has a reference effect on Chinese enterprise transformation and upgrading including that of Jiangxi and the development of the overseas construction market.