Study On Overseas Market Development Strategy Of A Petroleum Engineering Construction Company

At present time,the international oil company is facing fierce competition.In order to seek better development,the Petroleum Engineering Construction Company(PECC)actively participates in competition and promotes its own business ability.During the 2008 global financial crisis,international oil prices have declined sharply.Due to the sluggish oil price market,PECC is facing new choices.Combined with the new era and new competition situation of the current international petroleum engineering construction industry,PECC is chosen as the research object to study the future development strategy.In this thesis we first describes the background and significance of the research,and then analysis the current situation,advantages and problems of overseas development of the PECC.We focus on the operation environment,opportunities and challenges,advantages and disadvantages of overseas development of the PECC.We analysis the strategic formulation and strategic choice for the company's overseas market development based on the SWOT analysis of PECC.Then optimize the specific strategic plan and the implementation safeguard measures for overseas development strategy of PECC.At the end of the thesis,we show the future development of overseas market of PECC.