Research On The Development Strategy Of ZH Environmental Protection Platform

Ever since the opening-up and reform,the economic growth in China has been based on extensive development mode with heavy pollution.In recent years,with continuous impact of frequent extreme weathers,smog and haze events on China,people have gradually improved their environmental awareness,recognizing that such as a development way with the environmental pollution as the cost is not sustainable.The environmental issue has become the focus of people's concern,and gradually attracted high attention.With the rise of internet+,the traditional sectors have joined in the internet+boom in succession.The environmental industry also hopes to development itself with the force of internet+.More and more environmental protection enterprises have joined in the trial of internet+,with a batch of environmental protection platforms of unique characters developing rapidly.Since the environmental protection platforms started quite late,with a single profit-making mode of over relying on conferences and small scale due to its early development,they have not yet found a proper development mode.In the context of favorable conditions that the government pays high attention to environmental industry as well as the tough situation of environmental treatment in China,it is of great realistic significance to conduct researches on the development strategies for these environmental protection platforms.It is a tough question for researches and operators of the platforms how to seize the double development opportunities of internet+and environmental industry and promote the rapid development of environmental protection platforms.The paper takes the ZH environmental protection platform as an example and analyzes the strengths,weaknesses,opportunities and threats of the platform,with an intention to summarize a development strategy suitable for most of the environmental protection platforms,which includes:making use of off-line strengths,consolidating and extending international resources;intelligent development and big-data mining,attracting subscribers via on-line platforms;paying attention to publicity and out-reaching,expanding publicity channels;enhancing awareness of brands and protecting intellectual property rights;continuous innovation and enhancing ability of sustainable development;and improving operation mechanism and enhancing development momentum.