Study On Children's Characteristic Of Children's Biscuit Packaging Design In China

China has 360 million children and nearly 40 billion RMB in the food consumption market.Looking at the dazzling array of children's biscuits on the market,it is found that many children's biscuits are mainly highlighted biscuits,which blurs the particularity of children and does not fully reflect the characteristics and actual needs of this age group.As a large number of special consumers in China,children play an important role in the market economy with increasingly close commodity circulation.At present,the existing packaging of children's biscuits on the market is generally homogeneous,and some of them lack the children's interesting characteristics in design.This paper is divided into six chapters.The first chapter is the introduction,which elaborates the research significance and purpose of children's cookie packaging design in China,and summarizes the research contents of each part of this paper.Chapter 2 analyses the connotation and types of children's interest in the design of children's biscuit packaging in China,which provides useful ideas for the study of children's interest characteristics in the design of children's biscuit packaging in China.The third chapter is the focus of this paper.It deeply analyses the reasons of the children's interesting characteristics in the design of children's biscuit packaging in China,and understands that the design of children's biscuit packaging in China should take into account a wide range of factors,so as to design a humane and reasonable packaging.Chapter IV is also the key chapter of this paper.It mainly elaborates the design principles and methods of children's interesting characteristics in domestic children's biscuit packaging design.From the four design principles of "innovation","safety","beauty","children's interesting" and three methods of direct display,borrowing metaphor and reasonable exaggeration,it discusses how to carry out children's interesting characteristics in domestic children's biscuit packaging design.Studied.The fifth chapter discusses the value research of children's cookie packaging design in China from three aspects: cultural value,aesthetic value and market value.Chapter 6 is the conclusion and Prospect of this paper.Through the research and discussion of this topic,we further integrate the specific design of graphics,colors and words to realize the coordinated development of children's needs for "observation","memory" and "imagination",so as to improvechildren's cognitive ability and achieve the value of "humanistic concept" of teaching and enjoying.At the same time,through the construction of diversified design elements,emphasis is laid on conveying the design concept of children's "innovation","safety","beauty" and "childlike interest",so as to stimulate children's imagination and creative thinking ability,and to achieve the "emotional resonance" value of arousing children's innocence.In this way,through the study and discussion of the characteristics of children's fun,we have continuously promoted the improvement and development of the packaging design of children's biscuits.