Research On The Application Of Children's Drawing Elements In The Packaging Design Of Native Products From The Perspective Of Emotional Design

The No.1 Central Document issued on February 21,2021 proposes to comprehensively promote rural revitalization and accelerate agricultural and rural modernization.Rural design has become an important creative tool to revitalize the countryside,and packaging design of native products is undoubtedly one of the important topics in rural design.As an important part of the rural regional economy,the value of local products is also increasing with the development of the economy.In the new era,it is not only a container to protect the transportation of native products,but also an objective carrier of rural regional culture.This article explores the design mode of native product packaging under the background of rural revitalization,and discusses the design strategy of native product packaging from the source of the product.First,it analyzes the current situation of the packaging of native products in my country,and summarizes four types of problems: the phenomenon of naked packaging is widespread,the regional characteristics are insufficient,the lack of creative design,and the absence of stories.Secondly,through the collection and analysis of excellent local product packaging cases at home and abroad,it is found that outstanding design cases pay more attention to "humanistic care",so how to increase the temperature in the packaging design of local products has become one of the main directions of this research.Afterwards,the article starts from the theory of emotional design,and uses the painting elements of rural children as the carrier of emotional expression to be applied to the packaging of local products.From the various stages of the three-layer theory of emotional design,the emotional value contained in the elements of children's drawings is explored,and a novel packaging design model for local products is concluded: designers become organizers and connecters in design activities,allowing production to live in the countryside.Participants participate in the design process of local product packaging,personally empower the product,activate the rural endogenous power,and make the packaging full of story and temperature.Finally,it analyzes the added value and social efficiency of children's painting in the application of native product packaging from the rural perspective,and constantly summarizes the design experience,which brings new value and enlightenment to the research of native product packaging design.