Design Of Educational Stationery Packaging Based On Cognitive Characteristics Of School-Age Children

With the comprehensive opening of the second child policy and the continuous improvement of the compulsory education system,parents are paying more and more attention to their children’s learning.In this context,the demand for school supplies has gradually increased,and the children’s stationery packaging industry has developed rapidly.The role of stationery is also changing from children’s "school supplies" to entertaining teaching products with multifunctional features such as puzzles and children’s fun.However,currently most of the children’s stationery packaging on the market still have problems with serious homogeneous design,single structural form,and short use time,which affect the long-term development of the stationery packaging industry in the field of children.Therefore,this study takes school-age children as the research object,and attempts to explore the innovative ideas and development strategies provided by children’s stationery packaging in intellectual design from a new perspective of school-age children’s cognition.First,the author combed this research based on the theory of intellectual design,clarified the concept,role of intellectual design,and the relationship with children’s education,and explored the development direction of intellectual design in packaging.Secondly,through thesystematic elaboration and analysis of the concept of school-aged children and the laws of their physical and mental development,the six characteristics of cognitive development of school-aged children are summarized,which provides a robust theoretical support for the direction of later design.Thirdly,the intellective stationery packaging design mode under the cognitive characteristics of school-aged children is analyzed in depth,and specific intellectual design principles and strategies are proposed to break the traditional design of children’s stationery packaging.Finally,the self-made brand "Elephant House" stationery packaging is used as a design practice.The works include brand logos,series packaging,promotional posters and Visaul Identity,etc.,laying a new direction for the current children’s stationery packaging market.