| Based on the background of modern consumer market,this paper analyzes the a pplication of interest in children’s food packaging design.It is an important bridge be tween consumers and goods,a packaging design to meet the material needs of peopl e,on the other hand,in the emotional experience and psychological needs through the above basic elements of packaging to give consumers more satisfied.Emotional psy chology refers to people,their behavior and attitude,it is a special form of reflection of objective things,is the subject of stimulation to give positive or negative psycholo gical reactions to the outside world,whether the objective things meet the needs of th eir attitude and experience.The focus of modern packaging design should shift from material function to spiritual function.From the emotional point of view,it is more a nd more important to improve the design of packaging.The main content of this paper is divided into five chapters.The first chapter is t o study the theoretical basis,status,purpose,significance,contents and methods,the second chapter is the core chapters of this paper,analyzes the specific application of emotion in domestic modern children’s food packaging design in,at the same time le t children enjoy the delicious interactive packaging features such as color,graphics,f onts and other methods,to be utilized as a toy packaging or decoration,feel the fun o f packaging.The principles and characteristics of the third chapter involved to make a definition of design performance,principles and methods.The fourth chapter is mai nly about the domestic modern children’s food packaging design in the use of interes t value analysis,through market research and reference of artists books combined wit h design cases of 1,their participation in the cultural value and aesthetic value of 2,3.the commercial value of the three aspects and improve academic point of practice ca se.The fifth chapter is the conclusion and prospect.the full text of the academic vie wpoint and the central idea is summarized,the development of modern children’s fo od packaging design to have a certain understanding to the emotional design of mod ern children’s food packaging design theory on the outlook on.In the packaging to achieve the basic functions and meet the needs of children’s visu al aesthetic needs,showing the appeal of the domestic modern children’s food packa ging unique emotions and interactive experience.Empathy from children’s perspecti ve,through the interesting packaging function for children to create a pleasant and re laxing entertainment learning environment,establish humor interactive learning met hods combined with the development of children’s intelligence and creativity,meet t he children’s willingness to explore the nature of packaging design innovation conce pt plan also plays a certain role in promoting. |