| At present,international oil prices continues fluctuatino,and global exploration and development investment in oil and gas resources has entered a buffer period.China's private oil exploration service enterprises have faced various problems after being affected by the transit environment.Sustainable development will become a very difficult challenge.The scale of foreign markets continues to shrink,and the competition in the domestic market is fierce.If A-oil service company succeed in countering the development difficulties,they will break through this life and death and stand out from the industry.After studying the development strategy of A Oil Service Company in the new era,it is possible to re-define strategy,select market,allocate human resources and carry out technological innovation under the new situation.It is necessary to realize these with new ideas and methods;this paper analyzes both internal and external aspects.The operation status of A oil service company,the proposed strategy has the characteristics of sustainable development,highlighting the company's superior resources and capabilities,creating a high-tech corporate image,and having stronger competitiveness and risk in the market.On the other hand,this has far-reaching guiding significance for the healthy and sustainable deve lopment of a class of petroleum companies.Through the relevant research on the development strategies of China's private petroleum equipment and technical service enterprises,we can further promote the management theory of private service enterprises.Develop and increase the depth of research.This paper uses the theory and method of strategic management to and industry competition environment of A oil service company,as well as the internal actual conditions,to find out the advantages and disadvantages of A oil service company,and the existence in the market.Opportunities and challenges.On external environment of A Oil Service Company,it develops a development strategy under the new situation,and proposes the development strategy implementation steps and safeguard measures based on its actual situation.On the basis of analyzing the internal and external environment of A Oil Service Company,it develops a development strategy under the new situation,and proposes the development strategy implementation steps and safeguard measures based on its actual situation.Specifically: First,the PEST analysis method is used to analyze the overall objective environmental situation outside A-oil service company,and analyze the situation and possible problems that the company may face in the future.Secondly,using Michael Porter's “Five Forces” analysis model to analyze the industry competitive environment in which A-oil company is located,and based on this,predict the future prospects of the industry and the risks and problems that will be faced.Then,using SWOT analysis method to determine the advantages and disadvantages of A oil service company and future opportunities and risks,and provide a basis for A oil service company to develop a development strategy.Thirdly,according to the above comprehensive analysis of the internal and external environment of A Oil Service Company,the strategic transformation is divided into domestic business ? integrated strategic transformation,foreign business ? light asset strategy transformation.Finally,the strategic implementation guarantee is given in combination with strategic transformation. |
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