Research On The Social And Economic Interaction Between Standard Oil Company And Guangxi During The Republic Of China

Since the Opium War,foreign capitalist countries have continued to invade China under the protection of the treaty system.Since the 19 th century,American productivity has developed rapidly.It was one of the most important capitalist countries in the world.In order to seek huge profits,it was devoted to a large amount of capital.Oil trade accounted for a large proportion of US trade with China.Standard Oil Company in the United States The oil trade plays a key role,and together with the Anglo-Asian oil company and the later American Texaco oil company,monopolizes the oil trade of modern China,and has drawn a high oil trade profit in China.The development of modern Chinese society has an important impact.Guangxi during the Republic of China was also one of the places where Standard Oil Company dumped petroleum products,and Guangxi was also an important base for oil monopoly trade to Yunnan and other southwestern regions.It played an important role in its trade with China,and Standard Oil Company passed Guangxi established an institution to use Guangxi local merchants to establish a network of agents,and combined with its own hierarchical management structure to carry out oil monopoly trade in Guangxi,and to absorb rich commercial interests.However,in previous studies,Mobil Oil Company's research in Guangxi was not enough.Through the use of archives,archives,and newspapers and magazines of Guangxi Zhuang Autonomous Region archives,the development of Standard Oil Company in Guangxi during the Republic of China was discussed,and its impact on Guangxi's social and economic development was discussed,showing its development in Guangxi.Standard Oil Company established an agency network in Guangxi,used Guangxi local merchants to establish a network of agents,leased land construction oil pool oil stacks,used various methods for brand promotion,and combined the company's management-level structure with Guangxi's local business structure.An effective agent distribution network.In the face of different social conditions,according to changes in market demand and other conditions,timely adjustment of business strategy,has a strong flexibility and adaptability,is one of the typical representatives of the localization of multinational companies;kerosene operated by Standard Oil Company It was a largescale item imported from Guangxi during the Republic of China and gradually became an important fuel for Guangxi people's lighting,which greatly improved people's lives.The large-scale import of petroleum products such as gasoline,diesel and lubricating oil is inseparable from the modernization process in Guangxi,and has many benefits for the social and economic development of Guangxi in the Republic of China.Through the research on the various business activities of Standard Oil Company in Guangxi,it analyzes the use of petroleum products such as kerosene as a medium,and uses agents from all over Guangxi to sell their petroleum products to various places in Guangxi,and at the same time gaining the huge benefits of monopoly oil trade.It has interacted with various aspects of the social and economic aspects of Guangxi in the Republic of China,and has had many influences on the people's life,commerce,industry,transportation and development of the Guangxi industry and military construction.Through the exploration and research on the social and economic interaction between Standard Oil Company and Guangxi during the Republic of China,how to build a marketing network of a multinational company in Guangxi step by step,how to use the local social network in Guangxi and the management system of Standard Oil Company itself Constructing a marketing system suitable for local development in Guangxi has certain significance and value for further enriching the study of Guangxi social and economic history.