Research On Innovation Of Fishing Gear Products Of M Company

Fishing has always been a kind of self-cultivation activities,the ancients are the sam e,modern people are the same,fishing gear products have become people's leisure and e ntertainment products.The demand for recreational fishing products has increased rapidly and has become a force that can not be ignored in the service economy.As a result of t he increase of income,health awareness,quality of life,spiritual pursuit,scientific and te chnological progress,the improvement of national systematization and innovation,and ma ny other macro and micro factors,China will be brought into a well-off era in an all-rou nd way.Based on this prospect,due to the successful promotion of supply-side reform,p eople's high-quality life era has gradually formed,facing the changing market demand,w hich determines that enterprises can survive in fierce competition and recognize and solv e the problem of product innovation.It is an effective way to strive to improve the comp etitiveness,viability,innovation,establish national brand and promote national developme nt.In this paper,the innovation of fishing tackle products in M company is studied.Thr ough field market research,questionnaires,literature research and other methods to study product innovation management issues,the main research is divided into the following p arts: The first part of the fishing gear industry at home and abroad status and value signi ficance of the topic are summarized,introduced the main content,methods and ideas of t he framework.The second part summarizes the concept of product innovation and related theories.This part introduces the theory of product innovation,product innovation mana gement,enterprise life cycle and product life cycle,and analyses the content and characte ristics of product innovation and management.The third part introduces the company's cu rrent situation and product innovation issues.This part introduces the team,innovation pr ocess and innovation products of M company.Through questionnaire,field visits,commu nication and other methods,it summarizes the problems existing in M company's product innovation: weak innovation team,lack of product managers in real sense;product innov ation process updating and upgrading.It is slow to develop;the new product cycle is lon g,and it can not meet the market demand.The fourth part is the analysis of product inn ovation environment and management problems.This paper introduces the market enviro nment,competition environment and internal environment of enterprise development.Sec ondly,it analyses the different management problems corresponding to the problems of product innovation.In the fifth part,in order to solve the problem of product innovation,t he response strategies are put forward from three aspects: the establishment of effective r esearch and development team,innovation team performance management,innovation tea m incentive mechanism,product innovation process optimization scheme design,product innovation process optimization implementation guarantee,private customization,product design and other dimensions.Through this study,valuable opinions and suggestions are provided for M company's product innovation,which is conducive to M company's further improvement of product innovation ability.For consumers: more brands and products to consume and choose;fo r companies: differentiation strategy,enhance market competitiveness,create brand;for c ountries: promote economic development,and complement enterprise development,help n ational enterprises to improve product innovation ability,also in line with the concept of national innovation and development.