Research On Optimization Of Sales Personnel Performance Appraisal System Of YL Company

In the 21 st century,China's environmental protection industry has developed rapidly,and market competition is becoming increasingly fierce.To grow and develop continuously,companies must use advanced management methods and build a sound internal performance evaluation management system,which is conducive to improving corporate profits and achieving their goals.YL company was founded in 1985.It is mainly engaged in product R & D,design,production,installation,commissioning,software,post-service and other comprehensive solutions in the fields of environmental protection and energy conservation,smart things,weapons and equipment,and forest security.Industrial business.YL's current sales performance evaluation status is still in a single performance index evaluation mode.The development of the market to improve performance is not progressing smoothly,and the sales staff's enthusiasm is not high.In order to change this situation,achieve the company's strategic goals,increase the company's market share,strengthen the company's internal management and internal supervision,and at the same time fully mobilize the enthusiasm and responsibility of employees,this article looks forward to the design of the company's existing The performance appraisal system of sales staff,improve the company's human resources management level,ensure the increase of corporate profits and the gradual approach to corporate strategic goals.This article takes the performance appraisal of sales personnel of YL company as the research object,and adopts a combination of literature research method,questionnaire survey method and interview method,and conducts actual investigation and analysis according to the current sales personnel performance management method of YL company to try to find out The problem lies in the rational analysis of the existing theoretical analysis and the design of an optimization plan to improve the fairness,scientificity and effectiveness of the performance appraisal standards for sales staff.Firstly,the research background and significance of the topic selection,the current status of research at home and abroad,and the main research contents are introduced.The second part analyzes the performance evaluation status of YL company in detail.Based on the brief introduction of YL company,it analyzes the status of the performance evaluation system of sales staff of YL company,and analyzes the current YL company in detail with the help of questionnaires and interview methods.The main problems existing in the performance appraisal of sales personnel,and further analysis of the internal and external causes of the problems.The third part mainly puts forward the optimization measures of the performance appraisal system of the sales staff of YL Company,and optimizes the sales staff appraisal target system,performance appraisal process and system system.The fourth part is a series of supporting measures aimed at optimizing the performance appraisal system of sales personnel of YL Company.The fifth part is the conclusion,summarizes the shortcomings of the full text,and looks forward to the future.