Research On The Protection And Development Of Achang National Sports Brand Products

In recent years,with the attention paid to intangible cultural heritage by all walks of life and the rise of research on intangible cultural heritage in academia,provinces,cities and regions have also increased their investment in intangible cultural heritage.Since "Achang Husa knife forging technique" was selected into the first batch of national intangible cultural heritage list,how to protect and inherit this outstanding and unique heritage is an important subject worthy of research and exploration.The preface explains the basis for selecting the topic,from the requirements of protecting and developing our national cultural heritage,the need to promote the comprehensive development of our national minority sports industry,the need to explore the development path of our national sports brand products,and the promotion of the Achang household knife brand Promotion and dissemination require four areas of research.Chapter One starts with the origin and migration of the Achang people,analyzes the migration process of the Achang people,the social development process of the Achang people,and the traditional sports activities of the Achang people.Chapter Two:The relationship between the Achang and Husa swords.From the two aspects of the reasons for the formation of the Husa swords of the Achang people and the characteristics and functions of the Husa swords in the social life of the Achang people,it expounds from hunting tools to production methods.Today it has become a symbol in the memory and life of the Achang people.Husa knife and the Achang people can be said to be a complementary relationship.The third chapter summarizes the materials and forging skills of the Husa knife,and analyzes the social structure of the Achang and the status of the Husa knife in the Achang culture.This chapter is the basis for understanding the traditional skill of the "Husa and achang shovel forging skill".The fourth chapter elaborates from the aspects of the branding and marketing of the Husa knife.The development status of the Husa knife industry and the shaping of the Husa knife brand generally reflect the vigorousdevelopment of the Husa knife industry.With the media's propaganda,the Husa knife became a popular handicraft.The fifth chapter is about the problems of the Husa knife of the Achang tribe in brand building and marketing.It analyzes the deficiencies and difficulties of the Husa knife in the brand building and the problems in marketing under the influence of the policy of controlling knife.