| Shared bicycle,as the product of the Internet of Things from theory to practice,has been labeled green and environmental protection at the beginning of listing,and has been sought after by all kinds of capital,with explosive growth in just two years.Shared bicycle has successfully solved the "last kilometer" traffic connection problem in the city,but the lack of management has brought a series of social problems.The emergence of shared bicycles has seriously challenged the ability of urban public governance and resilience.Environmental pollution caused by excessive production,operation and maintenance pollution caused by excessive investment,waste of resources caused by low-value recycling,make the original shared bicycle deviate from the road of green development.How to make low-carbon and environmentally friendly shared bicycles return to the road of green development has always been a hot issue of social research.This paper aims at achieving green sustainable development of shared bicycles.After consulting a large number of documents and materials,the mechanism and characteristics of the product are discussed,and the needs of stakeholders sharing bicycles are clarified.According to the requirement of green development of shared bicycle industry,the stakeholders’ rights/interests matrix is used to make a trade-off between the stakeholders’ interests and to establish management objectives.Then,using AHP analytic hierarchy process,the strategic goal of realizing green sustainable development of shared bicycle is divided into four tactical goals: green design,green production,green operation and green recycling according to the whole life cycle process dimension.Then,according to the connotation of each tactical goal,it is decomposed into several operational objectives to form a shared bicycle green development goal system.On this basis,each task goal is quantified into multiple scoring indicators,so as to establish a shared bicycle green development evaluation index system,and use GANP method to establish the weight of each evaluation index.The management of shared bicycle has gone through the self-management mode of operation enterprises and the government-led management mode,and the effect is not obvious.Shared bicycle has both public service attributes and profitability,and is a quasi-public service product driven by interests,which is doomed to be managed unilaterally by enterprises and governments with great contradictions and infeasibility.Shared bicycle has the characteristics of double failure in government market,quasi-public goods,high demand for supervision specialization and obvious scale effect,which are in good agreement with the theory of the third sector.Then this study innovatively proposes the introduction of third-party organizations to share bicycle management.In this study,questionnaire survey method was used to quantitatively evaluate the existing two management modes and the management mode of introducing third-party organizations by using the evaluation index system of green development of shared bicycles.After data processing and analysis,it was concluded that the use of third-party organizations has great advantages in the management of shared bicycles.From the two aspects of function design and operation design,combined with systematic thinking,this paper finally designs a green management model of shared bicycle which introduces third-party organizations.This model clarifies the main body of management,improves management efficiency,alleviates development contradictions,and provides new ideas for solving the problem of shared bicycle management. |
