Design And Implementation Of Tobacco Marketing Management System Based On B/S Structure

It is particularly important to establish a modern tobacco marketing information management system for the tobacco industry to respond quickly to the market under the monopoly system because of the actual needs of marketing management in the tobacco industry and the understanding of the industry's high-quality development.In order to fully realize the above objectives,a large number of researches have been carried out on the current marketing management mode of China Tobacco and the marketing system of advanced enterprises.We have visited and studied enterprises such as Zhejiang China Tobacco,Hubei China Tobacco and Shanghai Tobacco Trade,and made in-depth and systematic studies on the design and operation of their marketing systems.The system construction mainly relies on J2 EE technology,describes the Research and development style based on B/S architecture,and selects Oracle database.Set up sichuan Zhong Yan industrial co.,LTD.Marketing management system of "promotional material management","sales","equipment management","information management" four major function modules and system architecture,including promotional material management module is mainly realized the management of marketing materials,marketing center,distributing the annual material quarterly budget way to regional markets,regional market within the scope of the controllable budget to choose material market demand,unified by the marketing center balance,the balance after the completion of the area can be made according to the market demand of material application documents,marketing center to apply for documents review and warehouse for approval of application documents for shipment,Confirm the arrival of materials in the regional market;Sales transfers between business module mainly realizes the industrial and commercial business management,half year agreement to control business for half a year in allocating specification and quantity,demand monthly plan allocate limited by half year agreement,monthly plan,protocol specification and quantity of no more than half of the specification and quantity,when the predefined business is less than or close to set the minimum value,marketers need to manually by monthly plan is decomposed into daily plan,break down the business receiving address,for the arrival of the important information such as time,the factory according to the daily plan for delivery;The equipment management module mainly realizes the information management from purchase to use of office supplies in the marketing center,and the information management module mainly realizes the sharing of relevant marketing materials.Through the establishment of "promotional material management","sales","equipment management","information management" four major function modules to solve the tobacco marketing,services,and the background of logistics,operations at the front desk connection trival,high operating costs and the communication long time,the problem of low efficiency of operation,for sichuan Zhong Yan industrial co.,LTD.Marketing management economic benefits have been achieved.The construction of Sichuan Zhong Yan marketing information management system described in thesis based on Based on the framework,J2 EE technology and Oracle database are fully used to build a tobacco marketing management system,highlighting the professionalism and operability of the system application,and the marketing instructions are operated professionally through the system module.Through a large number of data demonstration,system testing and operation tests,the construction of the system initially achieves the expected results,and achieves the efficiency and efficiency of Sichuan tobacco marketing management Accurate analysis function,with the basic ability of actual online operation.