Small Shipbuilding Enterprises Project Management Of Marketing Research

At present,our country’s shipbuilding industry faces competition more intensified.In this context,the domestic small and medium-sized ship engineering company needs to strengthen the market development and customer service ability,enhance the competitive strength.The paper focuses on the A ship engineering Limited by Share Ltd as an example,explores the design of small and medium-sized ship engineering company project marketing the adjustment and optimization of thinking,making the adjustment and optimization of operation strategy to help the company move.Based on the determination of the characteristics of sales of small and medium-sized ship engineering company project,on the current development situation of the representative A shipbuilding enterprise,enterprise architecture and the sale of the project,the project sales process,the enterprise market segmentation,customer screening system,offer enterprise management.On the basis of small and medium-sized ship engineering company project sales and customer relationship management features,based on customer needs identification,product review,contract signing and execution of product change,customer communication and other aspects of customer service process analysis of A in small and medium sized Shipping Co stage,make the customer and enterprise relationship management improvement initiatives and initiatives.The customer analysis all kinds of customer standards,make the customer analysis,competitor analysis,customer groups,step by step implementation analysis of competitive analysis and market trends.The determination of small and medium-sized ship engineering company project sales project based on the premise of common development and offer the implementation process,at present the project characteristics of A enterprises,summarizes the design and implementation process.On the basis of the definition of development with special marine engineering "customer expert" this function,clear the development process the thinking and direction,including the preparation of solutions to help customers,guide customers to find problems,help customers masteris not clear,have a clear understanding of the project risk and the cost of inputs.Based on the premise of project marketing theory and the small and medium-sized ship engineering company of solution,points out the idea of marketing strategy to adjust the A enterprise project,determine the solution should have: system integration,operation services,business consulting and financing services.To determine the important module of organizational restructuring,including the front-end customer contact module,back-end operation module,strategic business center.