Research On Development Strategy Of Aair Express Company

Since its establishment in 1995,the company was officially put into operation in 1997.It is the first carrier of special express mail and cargo transportation in China.At present,because of the unique market opportunity and the system change of the group company,company A is facing the historical choice of the future development direction,its future existence condition,development prospect and speed,as well as the expected operating benefit will depend on whether a scientific,complete and coherent development strategy can be formulated and implemented in a timely manner ? And how to determine the market positioning and strategic objectives,and then can accurately design a reasonable network route and predict the future development of the aircraft fleet size is the focus of this study.First of all,through the use of PEST analysis,Porter five-force analysis and SWOT analysis methods,respectively aimed at the macro environment,micro environment and strengths / weaknesses,opportunities / threats to carry out qualitative analysis.The basic and directional problems in the development strategy are qualitatively confirmed,the future development direction and strategic objectives of company A are defined,and the development strategic framework of company A is set up.Secondly,this study uses Bottom-Up analysis method to quantitatively analyze the collected data.Through regression analysis,the correlation between GDP and express income is clarified,and the revenue growth rate of company A is forecasted.Then through the steps of designing the forecast of transportation volume and using the Bottom-Up analysis method,the forecast of volume is carried out,and the market volume of the future development year is obtained.At the same time,a reasonable network route is designed according to the network route planning process to determine the capacity structure.Finally,using computer tools,combined with the forecast results of capacity and capacity structure,the formation of the fleet is inferred.Further,to obtain a development strategy that can point out the future development direction,future living conditions,development prospects and speed,fleet planning,etc.for company A,and realize the maximum benefit for company A.Improving the competitiveness of enterprises has a very important practical significance.