| Natural dyeing,"out of the soil,harvest time." With a long history of development,the Chinese nation has long been the main method to color clothing.The product is simple,pure and beautiful with the extraction of the dye from the wild plants,and embodies the unique Oriental beauty and the Chinese classical philosophy.It has been marginalised today in the days when industrial production and chemical dyes were filling the lives of people.In the first chapter,the author expounds the reasons and necessity of studying this topic in the contemporary era,and puts forward that only cultural innovation is the best inheritance of traditional culture in the new era.The author USES literature research method,investigation method,comparative study method,interdisciplinary research method,inductive method and individual creation practice,and is for the follow-up study and design.The historical summary and current situation are summarized.The second chapter focuses on vegetation dye historically specific development,from the perspective of the development of the change of social status,process,country manager for vegetation decision-making in the field of dye in adjustment,the transfer of people’s view,one by one,the research and analysis,after analysis of the author’s point of view in(1)the vegetation dye production scale and technical regulation is changing along with the change of demand relations,the contemporary demand for vegetation dye should be from aesthetic demand to life demand development,through into the People’s Daily life and a new lease on life.(2)of the country,the government of traditional folk arts and crafts,including vegetation dye,puts forward the productive of non-material cultural heritage protection and integrity protection,and cultural innovation in Internet + mode,has attracted more and more organizations and individuals of response and attention.Thus,the viewer’s view can be guided.(3)the vegetation dye products for contemporary requirements actually has the congenital advantage,source and the whole production line of green pollution-free,is also quite good to the health of people,in addition to the aesthetic value,cultural value,environmental value,the health value is very high,also is very fit times demand.Unfortunately,contemporary young people,and many othernon-practitioners of other ages,are unfamiliar with it.In addition,there is still a great gap between the production view and the purchasing view of the modern people.To revive the design of the vegetation dyeing process in order to realize the revival of contemporary history into the GongJianQi,vegetation dye in contemporary want development,and establish new contacts between markets and consumers become necessary,however,vegetation dye serious product homogeneity on the market,a long stay in low-level repeated development stage,the concept of presses for content innovation and extension.The third chapter is the author himself design process,in view of the above analysis made for their product line to make the double thinking of culture and economy,is divided into main divided into product design and promotion design achievements show,and show that the design purpose is intended to use product story describes a complete industrial chain to enhance the user experience and communication design.In chapter 4,a further thinking of the modern significance of "nature and humanity" and realize the sustainable development needs to implement from the culture of "money" to "human culture",on the one hand,technology change people’s way of life as well as the original relationship between man and nature,seems reasonable under the cloak of mapping is neglected to detail and blind adherence to the established rules.Products can play a role in the relationship between human and nature and deserve more discussion.On the other hand,designers of cultural innovation industry must invest more energy and deep thinking to make meaningful and soulful designs between cultural value and commercial value.So the revival of the traditional culture will not come until the next day. |