Research On The City Service Site Selection Of The Self-Support Logistics Of Retail E-Commerce Enterprise

Retail e-commerce providers have provided perfect opportunities for the development of the logistics industry in the years of rapid development,but also have higher requirements on the service level of the logistics industry.The level of logistics services at the end of the logistics industry has a great influence on the development of retail e-commerce,and even become a bottleneck in the development of retail e-commerce.In 2017,the retail industry is undergoing a dramatic change-the fourth retail revolution.In the era of future unbounded retail,the logistics,capital flow,and information flow in the entire retail system will continue to be driven by the development of smart technologies.Optimized,the retail system should realize the experience of "thinking of what you want,where you can get it,and what you get" in the context of increased efficiency and reduced costs.As the basic guarantee of the retail industry,the logistics service industry must innovate and change in the retail transformation of the big environment.Logistics has been changing along with changes in retail sales.Due to changes in the market,consumer behaviors are also undergoing tremendous changes.In order to adapt to changing consumer behaviors,a flexible logistics and supply chain system is urgently needed.Minimize the distance between the production end and the consumer end,change the multi-layer distribution model,and accurately determine the user's needs.These new needs put forward new requirements for logistics service providers.Online and offline multi-channel interaction and series connection are the points that logistics service providers should satisfy.For some retail e-commerce companies that choose self-support logistics,self-support logistics is established by enterprises based on their own business needs.On the one hand,this kind of operation model that can rationally plan the logistics operation process by itself can have more comprehensive control over the logistics needed by itself.On the other hand,self-owned logistics is more targeted.However,the accompanying investment burden increases the probability of risk.In this regard,through the analysis and discussion of the status quo of China's retail e-commerce logistics development,after a detailed study of the end-to-end distribution of self-managed logistics,this article proposes that retail e-commerce operators should be more open to the end of their own logistics,not only to Strengthen the establishment of its own logistics platform,and strive to strengthen its own wisdom,but also to minimize the supply chain system,and pay attention to the new era is a symbiotic era,retail e-commerce operators to gradually open their own logistics,pay attention Collaborate with offline supermarkets.This article has innovatively constructed an end-to-end delivery service model that integrates the existing end-of-line delivery points of retail e-commerce proprietary logistics systems and the self-operated logistics "city service outlets" of offline supermarkets.This article discusses Jingdong Logistics' end-to-end distribution in the core area of Haidian District,Beijing,and analyzes its distribution solutions.It focuses on the combination of offline retailers and self-reported points,based on full consideration of service levels and distribution efficiency.Establish an optimization model for site selection of service outlets,solve the model,and optimize the layout of distribution outlets,so as to achieve the goal of optimizing the distribution system based on the assurance of retail e-commerce distribution service quality.