Research On Evolutionary Game And Income Distribution Of Co-opetitive Behaviors About Home Appliance Retail Enterprises And Third-party Logistics Enterprises In E-commerce Environment

With the rapid development of e-commerce in the home appliance retail industry,e-commerce has placed high demands and new challenges on the distribution logistics of home appliance retail enterprises.The home appliance logistics has the characteristics of obvious seasonal differences,large fixed investment and high inventory.In the e-commerce environment,the downstream supply chain logistics distribution of home appliance retail enterprises,the distribution range is uncertain,diversified,scattered,and the electrical demand varieties a wide variety of high-demand uncertainties.Therefore,the logistics cost of home appliance retail enterprises remains high,and the service level is unsatisfactory.Faced with this situation,the choice of logistics outsourcing strategy is a key measure for electric merchants' retail enterprises to reduce logistics costs and improve logistics service level to enhance their competitiveness.Based on the point,this paper demonstrates the research on the competitive game relationship between home appliance e-commerce retail enterprises and third-party logistics enterprises from the perspective of competition and cooperation coexistence.Firstly,based on the background and research status of sales logistics distribution of home appliance retail enterprises under the e-commerce environment,based on the review of previous research results,combined with management science,game theory,competition theory,logistics outsourcing theory and interest distribution theory,the research is clarified.Related important concepts.By analyzing the logistics characteristics of home appliance retail enterprises under the e-commerce environment,the importance and necessity of logistics outsourcing of electric merchants' retail enterprises are clarified.Secondly,it expounds the status of home appliance retail enterprises under e-commerce,and analyzes the related factors that affect the competition behavior of home appliance retail enterprises and third-party logistics enterprises.Based on theevolutionary game theory and relationship between various influencing factors and corporate income,the evolution model of cooperative competition between home appliance retailers and third-party logistics under e-commerce is constructed.The evolution process and analysis of competing behavior between the two parties are studied from a dynamic perspective.Then,applying the Shapley income distribution method to the cooperation model between the home appliance retail enterprise and the third-party logistics enterprise.First,in the income distribution method,a cooperative income distribution model is established based on the Shapley method.Secondly,through analysis,the three main factors affecting the common income distribution of the logistics outsourcing cooperative alliance of the electric merchants' retail enterprises are obtained.Then,on the basis of determining the factors affecting the distribution of income,a specific numerical example is introduced,and the analytic hierarchy process is combined with the expert scoring method to calculate the weight of influence factors.Then,according to the weight of each factor,calculate the contribution of each enterprise to cooperation,adjust the original income distribution plan according to the contribution degree,correct the common income and obtain the final reasonable and fair income distribution plan.Finally,take the typical case in the industry.Through the interview survey,the 75 spss descriptive statistical analysis of the valid questionnaires verified the conclusions drawn in Chapters 4 and 5.The rationalization of income distribution,the improvement of dependence,the reduction of input costs,and the incentive policies.Actively take the initiative to improve the selection strategy of cooperation between electric retailers and third-party logistics companies.Finally,the case is analyzed in combination with practical significance,and the experience that is conducive to promoting cooperation between the two parties is summarized.