Design And Research Of Campus Guide System Of Bebei Architectural Engineering College

Along with the development of The Times,the image as part of the college between competitiveness was gradually pay attention to,in the process to seek more characteristic of the visual image to build campus culture has become the focus of the construction of campus image.Campus guide depending on the system as an important part of visual image recognition system of colleges and universities,if the associated with university subject for the construction of spiritual culture,can make the campus advertising system with direct path,show space information function at the same time also can rise to transfer information of campus culture,builds the good campus space environment ideal effect.Based on the campus of Hebei construction engineering college guide depending on the system as the research object,based on the present situation of the lack of campus internal advertising system,from the origin and development process of combing advertising design as a starting point,analytical campus advertising development present situation at home and abroad,and the excellent campus advertising system at home and abroad were reviewed and case analysis,draw nutrients for the next campus in advertising design research foundation.In the early stage of the design,the cultural environment and geographical environment of the school’s location and campus environment are sorted and studied to extract the essential information of the construction of campus guidance system.At the same time,in view of the current situation of campus space information,guide field reconnaissance and the research and analysis of existing problems and restrictive factors in the design,finally put forward to adapt to the campus guide system design principles.Among them,the related campus guide depending on the system design from the planning guide position depending on the system of putting and guide depending on the type,and then to guide in the visual system fonts,symbol,color,material,etc,to carry out the design research and lay the foundation for later advertising logo design.In the design of advertising logo,which make use of color and symbolic elements to establish visual guidance,enable people to quickly identify advertising information,the cognitive process,establish links associated with campus culture spirit.In order to construct the cultural environment in the campus,the spirit culture idea of the space environment is shaped by the identification of civilized guiding class with civilized propaganda value.In the design of advertising logo also emphasis on advertising as the public facilities at night guide function and beautify the environment of the function,and has the attributes of the public art of creating campus advertising system,in order to better create a characteristic campus environment.