Study On The Optimal Design Of Wine Winery Architecture Based On The Concept Of Regional Culture

With the development of China’s wine industry,many domestic wine enterprises or private wineries are developing in the domestic market,but also in the direction of international development.Winery system is becoming more and more perfect,winery wine is flourishing day by day,the owner will focus on the winery tourism development project.However,because of the short history of the development of Chinese wineries,the construction of wineries and the mode of tourism development are still in the exploratory stage.In order to cater to the market,various wineries are competing to imitate the shape of European castle-style wineries,although they have their own characteristics.But the stereotyped form of winery has lost its native cultural attributes,resulting in the absence of regional cultural characteristics.Xi Jinping stressed that the country should have cultural confidence,national confidence and the use of traditional culture in all aspects of production and life.For the development of architecture,academician He Jingtang put forward that both urban planning and architectural design should be based on regional,cultural and contemporary characteristics.In view of this,this paper analyzes the present situation of domestic and foreign wineries,and summarizes the existing problems of domestic wineries in the aspects of cultural connotation,construction quality and planning guidance while analyzing the present situation of domestic winery construction.This paper analyzes the future development trend of Chinese wineries from the present situation of China’s construction,and puts forward the optimal design countermeasures of Chinese wineries according to the current situation of Chinese wineries and the development trend of Chinese wineries.The architectural design of winery is based on the architectural concept of "two views and three properties" and "original design".Design process methods to achieve fusion,flexibility and innovation.And from the site layout,space combination design,regional style performance three aspects of the winery response to the regional culture,showing the national characteristics of the measures.Finally,the field investigation of Ji’an YaJianggu winery is carried out,and the research results are applied to the planning and design of the winery,in order to better express the regional characteristics of Ji’an,highlight the ice wine culture,and create the ice wine winery with Chinese characteristics.For the future design of winery to provide a practical significance of new ideas.