| With the improvement of the national economy and the rapid development of the service industry,various types of activities in the form of conventions and exhibitions are on the rise.In the past two decades,the rapid development of the convention and exhibition industry has promoted the innovation of the auto sales model.More and more auto manufacturers have invested in auto sales activities in order to increase brand awareness and sales.With the increasing scale and requirements of automobile exhibition activities,auto manufacturers pay more and more attention to auto exhibition activities;especially in the modern society where science and technology and economy are changing with each passing day,traditional management models can no longer fully meet the needs of auto show activities;more and more A lot of auto exhibition activities organized enterprises to start a project management attempt to seek a more scientific and advanced management model.How to use the theories and methods of project management to organize and implement has become an important direction for many companies planning to organize auto exhibitions.With such problems,based on considerations of their own work,the author chose the Roewe automaker of SAIC Motor to participate in the 19 th Chengdu International Automobile Exhibition as a case,and put forward a comprehensive management study of the SAIC-Royce Chengdu International Auto Show project.Guided by the principles of modern project management,this paper is based on the reality of automobile exhibitions,draws on the Western modern project management theory system,and tries to study and explore the management of automobile exhibition projects;and the above-mentioned automobile exhibition project of the above-mentioned automobile Rongcheng Chengdu International Auto Show For the research object,organize the implementation through the form of the project.The thesis is divided into six chapters.On the basis of expounding the research background and significance,the thesis summarizes the research dynamics of MICE project management at home and abroad,and clarifies the research ideas,methods and framework routes,etc.Support of the method,explain the basic knowledge,theory and method of project management,exhibition project management and exhibition project time and expense management;then from the perspective of project comprehensive management,the research object of SAIC Roewe Chengdu International Auto Show Project Through analysis,through the project organization construction and responsibility distribution,work breakdown structure and the overall management ideas of the project laid a solid foundation for the project time and expense management;then focus on the management plan technology from the perspective of project time management,key Path method,cross-track diagram and other methods have scientifically arranged the progress of SAIC Roewe Chengdu International Auto Show project.At the same time,from the perspective of the three elements of project cost management,the top-down estimation method,cost load histogram and other related expenses are used.Management methods and processes carried out Chengdu International Auto Show Roewe estimate project costs,budget control and analysis,in order to achieve comprehensive cost management to protect the auto show of the project;and finally come to the full text of the research findings and new prospects.In general,this paper studies the time and expense management of SAIC Roewe Chengdu International Auto Show project.It can be determined that the implementation of project management will make the organization and management of the entire auto show activities more scientific and efficient,and bring certain management benefits to the organizing enterprises of the auto show.The research in this area will also provide an important reference and valuable reference for Chengdu Yuji Advertising Co.,Ltd.to further explore the new model of project management for automobile sales and marketing activities. |
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