Study On Operation And Management Of Expressway Advertisement In Guizhou Province

Since the reform and opening up,along with the development of China's economic strength,the country and various regions have gradually attached importance to the construction of infrastructure,and the expressway industry in Guizhou Province has also grown rapidly.The purpose of this research project is to find out how to construct a highway advertising operation management model that adapts to Guizhou Province.This paper analyzes the current situation of expressway advertising operation management in Guizhou Province,and discusses the operation mode of expressway advertising operation in Guizhou Province through the introduction of the economic value of highway advertising resources and the introduction of management theory,and how to develop and operate a highway in Guizhou Province.The specific implementation of the advertisement is an example,analyzing the profit,set price,and finally finding a scientific basis for the management of all expressway advertising operations in Guizhou Province.Formulating a reasonable highway advertising policy is to protect the highway advertising operation and is an important measure to ensure its economic benefits.There are many problems in the process of highway advertisement development and management in Guizhou Province.It is necessary to study the road permission of highway advertisements,use laws and regulations to protect the safety of highway advertising media,and safeguard the legitimate rights and interests of highway advertising entities.For Guizhou Expressway investors,it is necessary to establish a scientific and rational development strategy,continuously improve the core competitiveness of enterprises,establish a professional team,and establish a marketing awareness,which is the comprehensive improvement of expressway advertising operations in Guizhou Province.First of all,in this paper,starting from the research literature,through the analysis of the current situation and basic theory of Expressway advertising operation management at home and abroad,the value theory of Expressway advertising resources and advertising operation theory are analyzed,which provides the basis and preparation for the research of Expressway advertising operation management in Guizhou Province.Secondly,according to the present situation of Expressway advertising operation management in China and the expressway advertising operation management system in Guizhou Province,this paper reviews the development process of Expressway advertising operation management in Guizhou Province,and analyzes the current situation and existing problems of Expressway advertising operation mode in Guizhou Province.Now based on the comparative study of the typical domestic highway advertising operation and management mode and enlightenment,the construction of guizhou province highway advertising operation and management mode once again.Based on the principle of “integration,specialization,marketization and scale”,this research aims to improve the quality of business operations and increase economic benefits,and to extract a set of advertising operation management mode suitable for Guizhou Expressway,namely “unified operation and unification”.The mode of portfolio management under management.Finally,according to the research,this paper proposes countermeasures and suggestions on how to strengthen the management and control of Expressway advertising operation market in Guizhou Province,regulate the highway administration management of Expressway advertising operation in Guizhou Province,improve the advertising marketing service of Expressway in Guizhou Province,and prevent the risks of Expressway advertising operation in Guizhou Province.