Research On The Choice Of Urban Residents Travel Mode Under The Influences Of Multivariate Traveler Information

With the rapid development of social economic level in our country,the number of urban motor vehicles have increased sharply,Urban traffic congestion has become increasingly prominent,The distorted traffic structure and single traffic information are the main factors affecting urban traffic congestion.Whether the traveler can use different travel information to select different travel tools and improve the travel structure is worth studying.Therefore,it is of great practical significance to study the travel behavior choices of urban residents under the multivariate travel information and optimize the urban transport travel structure to alleviate urban traffic congestion.Firstly,based on the analysis of theory of urban residents' travel behavior and multivariate travel information' connotation,this paper analyzes the influencing factors of urban residents' travel mode selection from four aspects: self-attributes,travel characteristics,travel mode characteristics and multivariate travel information attributes.Secondly,it analyzes the decision-making behaviors of urban residents' travel modes under the multivariate travel information,and focus on the relationship between multi-trip travel information and decision-making behavior of urban residents' travel modes,the travel cognition of residents and the decision-making process of urban travel modes under multivariate travel information,the positive and negative effects of multiple travel information on urban residents' travel.Then,using the theory of structural equations,the structural equation model of urban residents' travel mode selection under multivariate travel information is constructed,and the theoretical method of model identification and evaluation is given;According to the characteristics of the model and the application of Amos.24 statistical software,the solving steps of structural equation model in Amos.24 software are given.Finally,based on the data of 294 urban residents' travel parameters collected by the online questionnaire survey,the application of the structural equation model of urban residents' travel mode selection under multivariate travel information is analyzed.The research indicates: Traveler's own attributes are still the main influencing factors for residents to travel;high-income,family-owned cars and frequent drivers are more likely to travel by car;travel distance,travel time,and commute time Travelers are more inclined to use private transportation;travel expenses are more inclined to use public transportation as travel expenses increase;travel will pay more attention to weather,delay time,bus waiting time,traffic control when traveling.When the traveler knows the delay time information and the traffic control information,the tendency to use the private transportation will become lower.This paper takes the travel behavior choice of urban residents under the influence of multiple travel information as the research object,establishes the structural equation model of urban residents' travel mode selection,and verifies the validity of the model.The results are supplemented with the behavior analysis theory and method of travel behavior in some extent.At the same time,it has certain practical guidance for guiding urban residents to travel and construct a reasonable transportation structure.