Research On Cultural And Creative Product Development In Yunnan Provincial Library

In recent years,with the upgrading of the cultural industry and the progress of social spiritual civilization,the library industry has continuously expanded its functions and services,and opened up new functions on the basis of inheriting traditional businesses,taking the initiative to assume social responsibilities.The development of cultural and creative products has become a new way to spread culture.After the country clearly pointed.out that libraries should pay attention to the development of cultural and creative products,libraries at all levels actively responded to the call of the state,and the development of cultural.and creative products became a hot topic in library work.One.At present,the cultural and creative work in the library industry is still in its infancy,and the development of'cultural and creative products has great potential and the market is broad.This paper defines the connotation and extension of library culture and creative products through the elaboration of the concept of cultural and creative products and the characteristics of cultural and creative products.Clarify the importance of cultural and creative product development work for libraries.Through on-the-spot'investigation'and literature review,we will conduct detailed analysis and experience summarization of representative successful cases,and find a new path suitable for the development of cultural and creative products in Yunnan Province library based on the actual situation and the problems encountered.Propose innovative ideas..This article has six chapters:The first chapter introduces the environment and background,'research status,research methods,innovations,etc.of the library industry,including economic and cultural background and the development background of the library industry.The second chapter is a theoretical overview of library culture creative products,introducing the concepts and characteristics of cultural and creative products.On the basis of the theory of cultural and creative products,the connotation and extension of library cultural and creative products are clarified,their importance is analyzed,and the types of library cultural and creative products are summarized.To lay the foundation for further research.The third chapter is excellent case analysis and experience summary.National Library Cultural and Creative Product Development Alliance,National Library.Nanjing Library,American Library Association,Los Angeles Public Library and excellent museums were selected as typical cases to summarize their successful experiences and provide ideas for the following.The fourth chapter is the development status of the library in Yunnan Province,looking for its own advantages and time basis,and analyzing the cultural and creative products that have been launched.A detailed analysis of the talents,funds,sales,etc.encountered in the development process,and strive to find its root cause.The fifth chapter is to propose innovative development ideas.Looking for practical and feasible working methods for the problems found in the previous chapter,combining with their own advantages,drawing on the successful experience of excellent cases,and proposing innovative development ideas:inheriting cultural heritage,conveying the beauty of the times;in-depth mining of characteristic cultural resources;focusing on science and technology.Improve user experience;seek multi-party cooperation,use social forces;expand sales channels,innovate marketing ideas;research and develop distinctive cultural and creative products.The sixth chapter is the research summary and outlook.The purpose of this paper is to provide new ideas for the development of library cultural and creative products in Yunnan Province,and to provide reference for decision-making by the competent authorities of the library.The shortcoming is that the research information is not comprehensive,and some factors have not been involved.It is necessary to continue to pay attention to the library culture and creative work for empirical research.