Research On The Development Of Cultural And Creative Products Of University Libraries In Anhui Province

Cultural self-confidence is the road of cultural development that our party adheres to.It adheres to cultural self-confidence,promotes the prosperity of Chinese culture,and realizes the great rejuvenation of the Chinese nation.As a cultural service organization,libraries have the responsibility and obligation to promote culture to the society.As an important part of the library,the university library actively disseminates the characteristic culture of the university.As a carrier of the cultural connotation of libraries,cultural creative products are innovative ways for college libraries to promote school culture.While improving the community’s understanding of college culture,it also strengthens the cultural confidence of college libraries.Therefore,college libraries should increase the awareness of developing library cultural and creative product and innovate the development methods and marketing methods of cultural and creative products,and promote the development of library cultural and creative industries.By investigating the current situation of developing cultural and creative products in 31 Anhui provincial public undergraduate college libraries,19 college libraries that have developed cultural and creative products have been selected as survey and research objects,from research and development subjects,development methods,product types,source of creativity and marketing are analyzed from the perspective of cultural and creative product development of 19 college libraries,and the problems existing in the development of cultural and creative products by Anhui university libraries are summarized.Aiming at the problems in the development of cultural and creative products in libraries,libraries put forward targeted optimization countermeasures.Therefore,it can provide a useful reference for the development of cultural and creative products in university libraries in Anhui Province,and promote the development and promotion of cultural and creative products in university libraries.This article will be divided into six parts to analyze the current situation of the development of cultural and creative products in university libraries in Anhui Province,and provide strategies to promote the development of cultural and creative products in university libraries based on the actual situation.The first part,the introduction of the article,summarizes the research background,topic selection and significance of this article,the current status of domestic and foreign research,research ideas,and innovations in this article.By sorting out the current research status at home and abroad,and then comprehensively understanding the development status of cultural and creative products in libraries at home and abroad,based on the theory,the investigation direction of cultural and creative products in university libraries in Anhui Province is clearly defined.The second part defines the concepts of cultural and creative industries,cultural and creative products,library cultural creative product marketing and cultural and creative products in college libraries.Concept of cultural and creative industries is illustrated by the perspective of national policy.At present,there is no clear definition of the concept of cultural and creative products.Based on the research status of cultural and creative products at home and abroad,the concept of cultural and creative products is concluded.Finally,cultural and creative products of college libraries are interpreted from the perspective of the library.In the third part,we select 19 public undergraduate college and university libraries for cultural and creative product development as survey and research objects,and develop cultural and creative product development from five aspects: R & D subjects,development methods,product types,creative sources and marketing promotion An analysis of the current situation reveals problems and deficiencies in the development and promotion of cultural and creative products by the university libraries in Anhui Province.The fourth part is a case study of the university libraries that develop cultural and creative products in the province.Selecting Anhui Normal University Library,Anhui University Library,and Anhui Agricultural University Library as the object of case study,explore the development status of its cultural and creative products,and summarize the characteristics and excellent experience of university libraries in the development and promotion of cultural and creative products.The development and promotion of cultural and creative products in provincial college libraries provide references and references.The fifth part,based on the research conducted in the third part and the case analysis in the fourth part,analyzes the problems existing in the development and promotion of cultural and creative products in the libraries of universities in Anhui Province,that is,the lack of professional capabilities of research and development subjects;the libraries lack independent research and development capabilities;Cultural and creative products are too living;social awareness of cultural and creative products is low;marketing and promotion of cultural and creative products are ignored.The sixth part makes suggestions for development and optimization countermeasures to the problems existing in the development and promotion of cultural and creative products in the university libraries in the fifth part,improving the research and development subject development ability;introducing social forces to participate in research and development;focusing on cross-industry integration and development;Establish brand value of cultural and creative products;formulate multiple marketing and promotion strategies.