| In recent years,with the vigorous development of the cultural and creative industry in China,cultural and creative products have attracted more and more attention.Brand landscape as a special cultural IP gradually formed after a long period of historical accumulation in a certain area,which incorporates different cultural characteristics and spiritual connotations of the region,and is an important carrier of brand and culture.As a high value-added industry,cultural and creative products lack regionality in their design is an important problem that prevails today.How to fully apply the brand landscape to the design of cultural and creative products,form unique product personality,and develop cultural and creative products with regional brand cultural characteristics has become a hot topic in the cultural and creative industry.This article takes the cultural and creative product design of Huizhou under the brand landscape as the breakthrough point,starting from the theoretical perspective,summarizes the related concepts,theoretical basis,classification and characteristics of the cultural and creative products under the brand landscape concept.In this context,this article analyzes the current situation and problems of Huizhou cultural and creative product design,and puts forward the principles and methods of Huizhou cultural and creative product design,and draws design flow charts.Through the above research work,then combined with practical cases for analysis.Relying on the regional characteristics and cultural and historical background of the region where Hongcun Anhui is located,we extract the elements of humanity,economy,and culture in the region,and use representative packaging,tea sets,pen holders and other cultural and creative products as examples.The architectural decoration symbols of Huizhou are the elements,highlighting the regional brand cultural characteristics of Huizhou as the orientation,and are applied to the design of Anhui Hongcun cultural and creative products.Hope to provide some references and suggestions for the design and development of cultural creative products.The application of regional cultural elements in the design of cultural and creative products can spur personalized product design ideas and forms,and branded cultural and creative products are more recognizable,cultural and emotional,so that people are in the process of buying Enjoy a sense of intimacy and substitution,and experience the unique charm of different regional cultures.The design of cultural and creative products based on brand landscape driving will inevitably become the development trend in the future. |
