An Analysis On Oppein And Suofeiya Financial Performance,Financial Policy And Financial Strategy

In recent years,driven by the booming development of China’s real estate market,the rapid rise of residents’ income,the change of consumers’ home decoration concept and the all-round improvement of the home industry’s customization ability,etc.The concept of customized home has been recognized by more and more consumers,and the market demand continues expanded,the custom home industry has grown rapidly.However,the industry’s extensive growth model is facing increasingly severe pressures for change and development.How to accurately understand the status quo and trends of the industry,innovative development models,expand new performance growth points,and improve comprehensive self-ability to promote a new round of development of enterprises and industries has become a common problem conceemed by companies in the industry.Through in-depth analysis of the development status and financial situation of the two companies,the Oppein and Suofeiya.which are the leading enterprises and the typical brands in the industry,this paper conducts a comparative analysis of financial performance,financial policy and financial strategy,in order to provide some enlightenment and reference for the future development of the two companies and even the custom home industry.This paper is divided into seven chapters,including introductions,company and industry profiles,accounting policy analysis and assessment,financial performance analysis,financial policy analysis,financial strategy analysis,conclusions and recommendations.Financial analysis shows that:The scale of Oppein and Suofeiya is expanding rapidly,and Oppein is bigger;The NOCF is growing rapidly,but the growth rate is significantly reduced;The scale of investment expenditure is large,but the investment efficiency is declining;Oppein ’s assets and capital’s profitability is better,the sales profitability is also catching up with Suofeiya;The operational capability is not as good as early years,Oppein is relatively better;Liabilities are mainly interest-free liabilities,Oppein has a better short term debt paying capability,but Suofeiya is better in long term debt paying capability.The various types of payables are sufficient to support the working capital requirement,but the cash generation capability has weakened,Oppein’s performance is relatively better in recent years;Both are value-added enterprises,but the value ceartion capability is also weakened,Oppein also has higher value ceartion capability;Suofeiya basically maintains a higher and stable level of dividend payout ratio,higher than Oppein.Combined with the conclusions of the business analysis,this paper proposes three common suggestions for the two companies:continue to enrich and upgrade new businesses,new brands and new categories,strengthen the channel expansion,adjust liabilitiy,dividend and investment policies appropriately.And proposes three different suggestions for Oppein:strengthening the kitchen cabinet platformization construction,pay attention to single-store sales improvement,make full use of capital operation methods,and two different suggestions for Suofeiya:control price discount and maintain profit margin,enrieh the types and quantities of bulk business customers.