From Shanzhai To Innovation

The nineteen Party Congress report pointed out that "advocating a culture of innovation,strengthen IPR creation,protection and application",stressed the importance of independent innovation;and NPC and CPPCC during the founder Lei Jun millet reporters stressed that China manufacturing should pay attention to the quality of development,remove the "copycat" image is the future China manufacturing priority among priorities.For a long time,there is a controversy about the imitation components and independent innovation in the cottage design phenomenon in our country.Although the angle of debate is different,but the future direction of "stepping out of imitation,innovation and guidance" is consistent.Attaching importance to the protection of intellectual property rights and strengthening the transformation of independent innovation is an important way to guide the healthy development of the Shanzhai design phenomenon.One of the topics from the cultural content of the most popular "copycat" phenomenon,on the art design of creative thinking,from the field of art and design trademark,product design,packaging,fonts,images,lists design examples,such as the Tokyo Olympic logo,Fudan University Promo copy,the red dot award plagiarism the famous case,based on his years of love,on the design of the study and practice of "copycat" intellectual property rights interpretation of a full range of China,establish the concept of modern design,promote our country as soon as possible out of a distinctive design of the road of innovation.The paper analyzes the design of copycat phenomenon,the reflection on the phenomenon of copycat imitation design,performance design and patent infringement of dilution of brand value,excessive pursuit of low quality leads to suppression of deep worries,low-end imitation of innovative thinking,the excessive imitation problems of morality and law at the same time,the innovation of production mode,product design of copycat phenomenon form of innovation,innovation the market model,innovative forms of affirmative.On the inevitability of copycat design phenomenon on the basis of the analysis,the development path of innovative building design with copycat phenomenon,brand innovation and design as the standard "implementation mechanism,actively implement the localization of" independent innovation design,corporate branding and transformation,at the same time by law and policy guidance as legislation to protect the copycat design in the original,againstinfringement of intellectual property rights in the design of copycat behavior,guide the possibility of copycat behavior in design infringement.