The Impact Of The New Round Of Electricity Reform On The Operation Of China's Power Generation Industry

Since 1985,China's power industry has undergone many reforms along with the country's reform and opening up and the development of market economy.No.5 in 2002 to promote the reform of electric power to achieve the "factory network separation" and "advocate complementary separation",and the state power company break down to two major power grid and electric power construction group,five big power group,initially formed competitive market structure of the Internet,but because of various reasons,stagnant reform gradually,the Internet price and sale price is still controlled by the state,placement of electricity is vertically integrated structure.In recent years,with the slowdown of China's economic development,the number of electric power installation is gradually excess,marked by the release of the 9th document in 2015,the country has promoted a new round of power reform.Among the new round reform of electric power to "rule,freeing two head" as the direction,power grid enterprises out of the trading session,the government released power plan,the new trading mechanism for bilateral trade,electricity from power generation enterprises and electricity enterprises or sell electricity company will be negotiated according to the market supply and demand,open to the social capital and the sale of electricity and incremental distribution network field.After the article focuses on the new reform of electric power,the new form of electric power market,power generation industry,enterprise business performance affected by what,different power plate is unaffected by change the difference and impact,as well as the different provinces combines the condition of power and industrial development in the province's electricity policy to the provincial power industry and power enterprises operating performance caused.Through the study found that our country belongs to oligopolistic ? type electric market,market concentration is higher,especially the regional market concentration tend to be higher,but the pursuit of scale development in recent years,power generation enterprises,in the context of the economic slowdown,power-generating growth faster than the electricity consumption growth,led to a glut on the electricity market,and to change after the start of a new round of electricity,the provincial electricity market has generally been declining,especially as a pillar of coal power generation enterprise profit sector,due to their high participation in the proportion of market transactions,leads to a sharp fall in profits,and provincial governments to reduce industrial electricity costs,stimulating economic growth,the province is often introduced a more radical change of policy,promote the reduction of electricity prices.At the same time,after the electricity reform,power generation enterprises have to face the market and users directly,so they vigorously carry out marketing work,thus increasing the sales cost,but the opening of the electricity sales side also provides a new profit growth point for power generation enterprises.In addition,the recent state has reduced the feed-in tariff,fuel prices have risen,under the influence of many factors,after the new round reform of electric power,the power generation enterprise's comprehensive profit,return on equity has dropped sharply,mainly operating performance indicators in the fierce market competition,power companies have reduced power investment,planning and development nor too fast,but pay more attention to the economic benefits.Finally,the paper puts forward some suggestions on how to perfect the power market,strengthen the supervision,how to adapt to the power market after the reform,how to grasp the development opportunity and how to improve the operation performance index.