Research On The Design Of Cultural And Creative Products Of Shenyang Palace Museum

In recent years,the cultural and creative market of domestic museums is hot and has achieved good results,among which the policy support and the younger market has played a very important role.The resources of the museum have been developed and utilized,and the distance between the museum and the audience has been continuously shortened through the research and development of cultural and creative products.The innovation of cultural and creative products is both "human touch" and practical,aesthetic and interesting.The leap from a single static,flat form of cultural and creative products to the present interactive experience has brought people a great surprise.It can also be said that cultural and creative products also have a high degree of cultural spirit carrier.So far,the research and development of cultural and creative products of Shenyang Palace Museum is particularly important.To Shenyang imperial palace culture and maximize the use of cultural relic resources research and development and product,this article mainly three parts narrative composition and basic concepts of product and its related content,the above products market can be divided into copy cultural and creative products,commodity cultural and products,souvenir cultural and creative products,publishing cultural and creative products,scientific and technological cultural and creative products,joint cooperation on cultural and creative products.Make clear Shenyang palace resources,cultural and creative products and the current situation of cultural and creative advantages compared with Beijing Palace Museum.Summarize the current Shenyang Palace Museum cultural and creative products less publicity,practicability is not high,product types are few,quality is not high analysis.The strategies proposed for Shenyang imperial palace include the purpose of developing cultural relics resources of Shenyang imperial palace and the integration of current technology and culture.The cultural,geographical area and target group of Shenyang imperial palace are designed for positioning.The positioning of cultural and creative products is closely combined with the fashion of design language,international design style and contemporary design aesthetics.According to the proposed,the design principle of inductive including original,story,interesting,series,intellectual property rights as an essential part of research anddevelopment,design method of the scene,and interactive for the form of the social popular conforms to the product of the era of science and technology,proportion of printer printing way is to design method of the initial element type,elements of deconstruction and fusion is developed on the basis.The value of cultural and creative products is analyzed from the aspects of providing the best experience of consumer psychology,driving the economic growth,the influence of visual aesthetics on people and the cultural identity generated by culture.